BILINGUAL SR. MARKETING DIRECTOR - TBO (Gray Media)

About the Role

Key Responsibilities

• Hispanic media marketing, promotions, events, and sales.
• Liaison between Gray Telemundo Stations and Telemundo Affiliate Marketing
• Work with Stations to manage and maintain Telemundo Marketing commitments
• Produce promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments from A to Z for the Telemundo Affiliate Station Group within Gray Media.
• Experience working with Spanish language spots, creative, marketing, events, and partnerships.
• Strong knowledge of digital marketing and the assets needed for successful campaigns.
• Work with stations and clients to bring concepts to reality to increase on-air/digital media awareness of new businesses, products, and initiatives through well-thought-out spots and editorial content.
• Provide customized assets for the Gray Telemundo affiliate station group for Broadcast and Digital/OTT advertising sales campaigns.
• Develop and maintain excellent relationships with stations and clients by identifying clients' advertising needs and developing customized solutions.
• Create sales and marketing sponsorship/promotion ideas
• Communicate effectively with local sales teams and management
• Work with internal departments to manage account stewardship through the process.
• Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
• Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement.
• Must be highly organized.

Requirements

• Experience with Editing Software such as Adobe CC, Avid, After Effects, Photoshop, Illustrator
• Ability to create excellent creative for all multimedia platforms from beginning to end. (Storyboard, script, directing, filming, graphics, and editing)
• Must be able to communicate and understand the needs of the client/station to produce high-performing creative (spot, digital asset, graphics, etc.)
• Experience in bilingual broadcast and marketing. A sales mindset is a plus!
• Must understand the target bilingual audience.
• Team player with a high level of excellence.
• Ability to manage multiple projects and deadlines in a fast-paced environment, while understanding priorities.
• Must be willing to travel and be client-facing.
• Ability to create knock-out sales presentations/videos.
• Experience with MS Office (Word, Excel, PPT, Outlook, etc.)
• Bachelor's degree preferred.

Nice to Have

• Knowledge of Telemundo programming