Brand Activation Lead

About the Role

Key Responsibilities

• Serving as the primary lead for development of overarching brand messaging and creative content associated with brand campaigns, including overseeing commercial shoots and managing the development of multi-channel creative assets
• Creating a robust brand measurement structure, partnering with internal and external parties to build the infrastructure and share key brand insights with senior stakeholders to inform business strategy
• Partnering with Creative & Product Marketing on expanding our brand architecture to integrate new products, programs and features and adapt to changing market conditions
• Driving brand reputation management and crisis response, liaising with Community & Customer Service teams, PR teams, Product, and other stakeholders
• Managing overall brand activation calendar - what messages do we have in market and when?
• Sourcing and managing relationships with best-in-class agency partners
• Setting scalable processes and systems for brand usage approvals and guidelines so Brand Marketing can continue to deliver impact globally

Requirements

• BS/BA in marketing, communications, or business preferred
• 10+ years of experience in marketing brands & products
• Experience planning and launching successful brand advertising campaigns to drive brand awareness, perception, consideration, and product/feature usage
• In-depth analytical skills with experience developing measurement plans including brand health tracking, audience sizing, and creative testing
• Experience building brand identities & guidelines in partnership with creative & communications teams
• Strong prioritization skills and ability to assess and prioritize impactful projects in a fast-paced environment
• Hands-on strategic leader willing to lead by doing
• Ability to communicate effectively at senior levels via presentation, written, and spoken channels

Nice to Have

• Tech experience

Qualifications

• Educational background in marketing, communications, or business (preferred)

Benefits & Perks

• A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
• Support for work-life balance
• Opportunities to contribute to the community