Brand Activation Lead

Zoom

Augusta, ME

Full Time

Senior

127k-277k

27 days ago

Job Description

About the Role

The Brand Activation Lead at Zoom is a key leader on the Brand Strategy & Activation team, responsible for developing strategic plans that drive brand metrics and business KPIs. The role involves overseeing brand measurement plans, campaign advertising, brand architecture, and serving as a stakeholder to social, events, and media teams. The position requires cross-functional collaboration with teams such as Product, Design, Customer Service, and Communications. Zoom is committed to building a collaborative, growth-focused environment that supports employee development and fair hiring practices.

Key Responsibilities

Serving as the primary lead for development of overarching brand messaging and creative content associated with brand campaigns, including overseeing commercial shoots and managing the development of multi-channel creative assets
Creating a robust brand measurement structure, partnering with internal and external parties to build the infrastructure and share key brand insights with senior stakeholders to inform business strategy
Partnering with Creative & Product Marketing on expanding brand architecture to integrate new products, programs, and features and adapt to changing market conditions
Driving brand reputation management and crisis response, liaising with Community & Customer Service teams, PR teams, Product, and other stakeholders
Managing overall brand activation calendar to coordinate messaging and timing in the market
Sourcing and managing relationships with agency partners
Setting scalable processes and systems for brand usage approvals and guidelines to enable global impact

Requirements

BS/BA in marketing, communications, or business (preferred)
10+ years of experience in marketing brands and products, with tech experience a plus
Experience planning and launching successful brand advertising campaigns to drive awareness, perception, consideration, and product/feature usage
In-depth analytical skills, including developing measurement plans for brand health tracking, audience sizing, and creative testing
Experience building brand identities and guidelines in partnership with creative and communications teams
Strong prioritization skills and ability to work in a fast-paced environment with minimal guidance
Hands-on strategic leadership and willingness to lead by doing
Excellent communication skills for engaging at senior levels via presentation, written, and spoken channels

Nice to Have

Experience with developing measurement plans including brand health tracking, audience sizing, and creative testing
Experience with expanding brand architecture to incorporate new products and features

Qualifications

Educational background in marketing, communications, or business (preferred)

Benefits & Perks

A variety of perks, benefits, and options to support physical, mental, emotional, and financial health
Support for work-life balance
Opportunities to contribute to the community

Working at Zoom

Zoom fosters a collaborative, growth-focused environment where employees are supported and empowered. The company values fair hiring practices, diversity, and providing opportunities for career development. Zoom is committed to creating an inclusive workplace that supports employees through accommodations and fair evaluation processes.

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