Brand & Design Manager

About the Role

Key Responsibilities

• Serve as GSNorCal's lead designer and brand steward, ensuring all visual assets align with established brand guidelines and voice.
• Design and produce high-impact materials across formats, including flyers, email graphics, annual program and membership guides, social media content, web visuals, signage, and short-form video.
• Take full ownership of assigned design projects from initial concept through final delivery, including revisions and quality control.
• Collaborate with team members on campaign strategy and messaging to ensure design and content work in harmony.
• Support girl-generated content development by leading the Media Squad program to mentor contributors and producing branded assets.
• Source, manage, and edit imagery, illustrations, and creative assets for campaigns and projects.
• Attend Girl Scout events or site visits to gather original content, photography, and video assets as needed.
• Manage and maintain GSNorCal's internal and external brand centers, including style guides, templates, logos, and approved assets.
• Update and enforce brand and style guides and templates to ensure consistency across teams, platforms, and volunteer use.
• Update and maintain web graphics and visual elements on GSNorCal's website and microsites in collaboration with the Digital team.
• Support production of marketing emails, blog posts, and other content with branded graphics and layout support.
• Ensure all designs meet accessibility standards and reflect the organization's values and commitment to inclusion.
• Collaborate with the Social Media Associate to align visual content with social strategy, and support analytics and performance tracking where needed.
• Manage design and content requests through the department's project management system, ensuring clarity, timelines, and delivery expectations are met.
• Communicate proactively with team members and stakeholders to manage handoffs, feedback, and shifting priorities.
• Track timelines and approvals to keep projects on schedule and aligned with organizational priorities.
• Support budget tracking for creative services and coordinate with vendors as needed.
• Maintain branded promotional materials templates and provide visual tools and training to staff and volunteers using brand resources and assets.
• Support other duties as assigned.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related creative field.
• 5-8 years of relevant design experience, ideally in a nonprofit, agency, or in-house marketing environment.
• Strong portfolio demonstrating brand-aligned visual storytelling, layout design, and digital graphics.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro or Rush) and Canva.
• Excellent time management and organizational skills, with the ability to manage multiple projects at once.
• Strong attention to detail and commitment to brand consistency.
• Effective communicator with the ability to take and incorporate feedback productively.
• Personal accountability and ownership of deliverables, from start to finish.
• Reliable transportation for travel across Northern California.

Nice to Have

• Bilingual (Spanish), knowledge of other languages, and cultural awareness.
• Familiarity with/experience using marketing tools such as Salesforce Marketing Cloud, MailChimp, AgoraPulse, AirTable, WordPress, Adobe Experience Manager, Google Analytics, Canva, and Project Management Applications such as Asana.
• Knowledge of the Girl Scout mission, programs, and movement.
• Experience working with volunteers.

Qualifications

• Bachelor's degree in a related creative field.

Benefits & Perks

• Not explicitly specified in the description.