Brand and PR Marketing Director

About the Role

Key Responsibilities

• Formulate and implement comprehensive brand strategies that align with the bank's goals and objectives.
• Establish and maintain a strong brand positioning in the market to differentiate Western Alliance Bank from its competitors.
• Partner with the Chief Marketing Officer on owning overarching brand strategy, architecture, brand voice and value proposition across all touch points.
• Oversee the creation and execution of marketing campaigns that effectively communicate the brand's value proposition.
• Create and run national campaigns that elevate the company's reputation and increase brand awareness and sentiment.
• Enhance and enforce brand guidelines to ensure consistency in all marketing materials and communications.
• Manage the design, content, and delivery of the collateral system for the bank, including sales support materials and templates.
• Develop and implement a comprehensive PR strategy in partnership with the CMO and PR agency to build positive media relationships and secure high-impact coverage.
• Serve as the primary contact for media inquiries, crisis communications, and key stakeholder messaging.
• Write, edit, and approve press releases, talking points, media pitches, and executive messaging.
• Work closely with marketing, product, and sales teams to ensure brand alignment and integration.
• Provide guidance to the marketing team as a center of excellence in managing their segments and national business lines' creative and campaigns, with focus on measurement.
• Oversee development of all marketing assets across digital and offline channels, including print, digital advertising, email, and social media.
• Collaborate with digital marketing, product marketing, and internal communications to ensure unified messaging and goals.
• Engage with internal and external stakeholders to build and maintain strong brand partnerships.
• Monitor and analyze brand performance metrics to measure the effectiveness of brand initiatives and make data-driven decisions.
• Manage brand, PR, and creative agencies and provide guidance to other marketing agencies.

Requirements

• Bachelor's degree in Marketing, Business, Public Relations/Communications or a related field.
• 10+ years of experience in brand management and public relations, preferably within the financial services industry.
• Experience with B2B marketing in financial services is a plus, either through client or agency side.
• Proven track record of developing and executing successful brand strategies, including leading or playing a key role in a rebrand initiative for a large company, preferably within the financial services industry.
• Proven ability to lead creative strategy, including campaign development and deployment.
• Deep understanding of the media landscape and experience managing external PR agencies and vendors.
• Experience influencing cross-functional teams and business decisions to drive results.
• Ability to communicate with senior executives and manage highly visible projects.
• Solid program and project management skills with a detail-oriented approach.
• Knowledge of general commercial banking products and services, including deposit, loan, and treasury management, is a plus.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and market trends.
• Creative thinker with a passion for innovation and excellence.

Nice to Have

• Experience with B2B marketing in financial services through client or agency side.
• Knowledge of general commercial banking products and services such as deposit, loan, and treasury management.

Qualifications

• Bachelor's degree in Marketing, Business, Public Relations/Communications or a related field
• 10+ years of experience in brand management and public relations

Benefits & Perks

• Competitive salaries
• Ownership stake in the company
• Medical and dental insurance
• Time off
• A great 401k matching program
• Tuition assistance program
• Employee volunteer program
• Wellness program
• Opportunity to learn about successful company operations and financial management