Brand and Proposition manager

About the Role

Key Responsibilities

• Own M&C offers: Design and launch core promotions—non‑fuel (e.g., new convenience offers, partnerships, etc.), and digital-driven by customer insight and brand excellence.
• Deliver measurable results: Collaborate with the Marketing Network of Excellence to optimise marketing ROI, brand engagement, volume, profitability, and lifetime value.
• Shape the brand narrative: Develop compelling brand identities, assets, and content that amplify awareness, demand, and preference—closely collaborating with Brand, Comms, and Content teams.
• Drive GTM strategy: Partner with core markets to build differentiated value propositions and go‑to‑market plans tailored to address specific customer needs and pain points.
• Manage concept to launch: Lead ideation, testing, business cases, and content briefing for offers, products, and services.
• Strategise pricing & promotions: Set promotional frameworks and pricing strategies that align with customer behaviour, market trends, and business targets.
• Orchestrate across channels: Ensure a unified customer experience—a seamless blend of fuels, non‑fuels, and digital.
• Standardise & scale: Drive alignment on shared mechanics and technology across markets, reducing duplication and improving efficiency.
• Manage offer lifecycle: Oversee product lifecycle—from launch through sunset—validating with local markets and implementing supporting tech.
• Identify new opportunities: Collaborate with Tech, Ops, and partners to surface and implement new digital/non‑fuel solutions (e.g., pay‑by‑plate, kiosks).
• Support market execution: Create activation toolkits for local markets, enabling consistency and simplicity at scale.
• Steward budget & planning: Input and manage budgets for your initiatives, ensuring financial efficiency and strategic alignment.

Requirements

• Proven track record translating commercial and marketing strategy into roadmaps—ideally within a complex global matrix.
• Deep experience in B2B, B2C, or B2B2C offer development, underpinned by customer insights.
• Strong leadership with cross‑functional influence across multiple regions.
• Experience managing agencies—ideally on premium offer/value‑proposition definitions.
• Product management and marketing activation experience highly valued.
• Industry knowledge—retail, convenience or EV charging sector.
• Analytical mindset—leveraging data and trends for strategic decisions.
• Excellent networking and partner management—internally and externally.
• Budgeting savvy, commercial intuition, and digital tech fluency.
• Experience in developing and managing digital offers/ecosystems or working with digital aggregators/e-commerce players.

Nice to Have

• Experience managing digital offers or ecosystems.
• Experience working with digital aggregators or e-commerce players.

Qualifications

• Experience translating commercial and marketing strategies into actionable plans.
• Deep understanding of customer insights and offer development.
• Leadership skills with cross-regional influence.
• Experience managing agencies and developing premium propositions.
• Knowledge of retail, convenience, or EV charging industries.
• Data-driven decision-making skills.

Benefits & Perks

• Competitive salary range ($136,000 - $252,000).
• Paid vacation ranging from 120 to 240 hours per year depending on experience.
• 9 paid holidays plus 2 personal choice holidays.
• Up to 8 weeks' paid parental leave.
• Discretionary annual bonus and long-term incentive programs.
• Retirement benefits including a 401k matching program and pension for eligible employees.
• Health, vision, and dental insurance, as well as life and disability coverage.
• Flexible working options and modern collaboration spaces.
• Life and health insurance, medical care packages, and other employee benefits.