Brand Manager

About the Role

Key Responsibilities

• Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
• With support of the Brand Director, and in collaboration with the Innovation team, develop the long-term strategy for VMS segments inclusive of marketing, innovation and channel strategies.
• Manage multiple VMS segments and associated projects for the base business, including renovation and label updates.
• Develop and execute best-in-class plans for owned segments, annually and long-term, including launch plans for new Innovation items.
• Participate in Quarterly Business Review process for the multiple VMS segments.
• Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets.
• Partner with Insights to translate consumer learnings into actionable business initiatives.
• Help create brand and category stories for strategic customers.
• Develop direct reports to develop the next leaders in the Brand organization.

Requirements

• You are a successful marketer with 6-8 years experience in brand in the CPG industry.
• Provide clear direction and partnership to multiple cross-functional efforts, ensuring that complex issues, priorities and requirements are considered and integrated in decision-making.
• Demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization.
• Strong understanding of how to read and manage the P&L, and how to work cross-functionally to deliver financial goals.
• Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision-making.
• Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc.
• Ability to change information into insights for actionable growth.
• A true “Team Player” who can work cross-functionally to achieve results.
• Strong ability in presentation development and storytelling in PowerPoint and analysis in Excel.

Nice to Have

• Experience in nutritional space.
• MBA.

Qualifications

• Candidates must be authorized to work in the United States without sponsorship.

Benefits & Perks

• 100% employer-paid medical coverage for employee only, dental and ortho, and vision insurance.
• 4 weeks PTO.
• Paid holidays.
• 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work.
• Wellness benefits.
• Cell Phone Stipends.
• Free product.