Brand Manager

About the Role

Key Responsibilities

• Develop and lead the brand marketing strategy for new market launches and ongoing brand-building efforts, collaborating closely with cross-functional partners across marketing, policy, comms, product, business development and operations.
• Own the end-to-end development of brand marketing campaigns, from initial concept to final execution, to enhance brand reputation and consumer trust.
• Work hand-in-hand with the Policy and Communications teams to develop brand advocacy campaigns that invoke community support in new markets.
• Maintain high brand marketing and creative standards when working with partners on co-branded initiatives.
• Lead and manage cross-functional launch planning, ensuring seamless execution across marketing, policy, comms, product, business development, and operations.

Requirements

• 7+ years of experience in brand marketing, brand strategy, or a related field in-house or at an agency.
• Proven experience in developing and executing brand marketing strategies for regional or national market launches.
• Demonstrated experience in growing a brand's footprint from a city-specific level to a multi-city or national scale.
• Experience applying brand marketing and creative campaigns to reach complex new markets and audiences, in partnership with Policy, Public Affairs, or Consumer Advocacy teams.
• Experience collaborating with a wide range of teams including product, comms, policy, operations, legal, and business development on brand strategy efforts.
• A portfolio of successfully launched marketing campaigns with measurable results in brand lift, customer acquisition, or public perception.

Nice to Have

• Thrives in a fast-paced, high-growth environment, with prior experience in consumer technology, transportation, or a regulated industry.
• Experience managing co-marketing efforts ensuring programs effectively represent each brand and achieve shared objectives.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies to both internal and external stakeholders.
• Experience in brand planning for international or global market expansion.
• Experience working in-house at a consumer and/or technology brand.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Waymo employees are eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program.