Sr. Director Global Marketing, GI Cancers

About the Role

Key Responsibilities

• Establish themselves as the GI commercial lead and expert, supporting the Marketing Commercialization Team and Medical Development Team, and part of the Global brand commercial leadership team.
• Lead Global launch and launch readiness for Rectal Cancer in collaboration with the US LOC.
• Support governance deliverables and workstreams aligned to key decisions for the organization.
• Lead lifecycle management strategy in GI cancers to drive additional value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
• Develop GI brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs.
• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies.
• Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
• Ensure the market access strategy underpins decision-making throughout the entire product lifecycle.
• Lead and build team followship to ensure brand strategy execution for maximum commercial success and customer satisfaction.
• Identify future strategic opportunities to drive long-term asset value expansion through assessment of unmet needs, commercial valuation, and science.
• Elucidate required SG&A and commercial model to optimize Brand performance in global markets.
• Drive a culture of trust, respect, transparency, and accountability.

Requirements

• Bachelor's degree in science or business.
• Minimum 10 years of relevant professional experience in roles such as early commercial, marketing, business development, insights and analytics, forecasting, pricing and market access, development, or portfolio analytics.
• At least 5 years of experience working in oncology across a range of solid tumors and hematological cancers.

Nice to Have

• Ph.D. or MBA.
• Credibility and proven effective leadership of cross functional teams in a matrix environment.
• Highly effective interpersonal skills and the ability to create strong working relationships across functions and geographies.
• Highly effective communication at all organizational levels, including challenging, inspiring, and influencing others.
• Ability to work independently as well as part of a team.
• Strong analytical skills and ability to synthesize information from multiple data sources.
• Strong prioritization and decision-making skills.
• Ability to navigate complex business challenges.
• Proactive in identifying and assessing opportunities, mitigating risks and issues.
• High level of personal accountability and independence in achieving objectives.

Qualifications

• Bachelor's degree in science or business.
• Minimum 10 years of relevant professional experience.
• 5 years of experience in oncology.

Benefits & Perks

• Comprehensive benefits program as detailed in GSK US Benefits Summary.