Head of Messaging and Governance, WW

About the Role

Key Responsibilities

• Define and articulate a clear, differentiated, and impactful messaging framework that aligns with Brand, Strategic Demand, and the four customer imperatives.
• Develop messaging that effectively communicates the value of solutions to target personas, addressing specific needs and pain points.
• Craft compelling narratives and stories that resonate with target audiences, translating complex technical concepts into clear, accessible, and persuasive messages.
• Establish and enforce brand governance to ensure consistency and compliance across all marketing and communication channels.
• Define and track key performance indicators (KPIs) to measure messaging effectiveness and make data-driven adjustments for continuous improvement.
• Build foundational messaging and core pillars, partnering cross-functionally to inform the creation of marketing and sales collateral such as white papers, presentations, and website copy.
• Partner with Product Management, Engineering, Sales, Marketing, and other teams to ensure messaging alignment across all touchpoints.
• Gather insights from stakeholders, test messaging with customers and partners, and refine messaging accordingly.
• Collaborate with the Insights team to stay informed about industry trends, competitive landscape, and evolving customer needs.
• Partner with thought leadership teams to tie messaging to initiatives and leverage key moments for market impact.
• Lead, mentor, and inspire the Brand to Demand team, fostering a collaborative and high-performing environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field.
• Proven experience in developing and executing messaging strategies for B2B technology companies, especially in AI, Cyber Security, Cloud, and Data Infrastructure.
• Ability to translate complex technical concepts into clear and compelling narratives.
• Strong understanding of market trends, customer imperatives, and competitive dynamics within the Intelligent Data Infrastructure space.
• Experience collaborating with cross-functional teams to drive alignment and message consistency.
• Excellent written and verbal communication skills.
• Strong strategic thinking and analytical skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Nice to Have

• Experience in a leadership or managerial role.
• Familiarity with marketing technologies and data analytics platforms.
• Experience in crafting messaging and storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field.

Benefits & Perks

• Comprehensive benefits package including health insurance, life insurance, retirement or pension plans, paid time off, and various leave options.
• Performance-based incentives, employee stock purchase plan, and restricted stocks (RSUs).
• Hybrid working environment with in-office and/or in-person expectations.
• Volunteer time off program offering 40 hours of paid volunteer time per year.
• Access to medical, dental, wellness, and vision plans for employees and their families.
• Educational assistance, legal services, and discounts.
• Financial savings programs to help plan for the future.