Brand Manager

About the Role

Key Responsibilities

• Develop and implement brand strategies that align with Department of the Air Force (DAF), Air Force Research Laboratory (AFRL), and Digital Capabilities Directorate (DCD) goals and objectives.
• Conduct research and analysis to support branding and marketing activities, including identification of best practices and tools.
• Maintain and enforce brand guidelines to ensure consistency across all communication channels.
• Collaborate with other DCD teams to ensure consistent messaging, branding, and integrated campaigns.
• Manage the organization's visual identity, including logo, color palette, and typography.
• Develop and maintain a library of visual assets.
• Translate client needs and branding strategies into design strategies.
• Create visually appealing graphics for websites, marketing materials, and presentations.
• Design and produce marketing collateral such as brochures, flyers, digital advertisements, and posters.
• Create and edit videos for marketing and communication purposes.
• Develop and maintain website design and content.
• Monitor, analyze, and report on brand effectiveness, providing key metrics and recommendations for improvement.
• Assist in implementing government-approved feedback and changes, ensuring quality assurance for designs.

Requirements

• Minimum of 5 years relevant experience with a Bachelor's degree in a related field; 3 years with a Master's degree; or 9 years with a High School Diploma or equivalent.
• Proficiency in Adobe Creative Cloud applications, including Illustrator, InDesign, InCopy, Animate, After Effects, Photoshop, Premiere Pro, Media Encoder, Lightroom, Acrobat Pro, and Dreamweaver.
• Ability to demonstrate comparable proficiency in industry-standard software providing equivalent functionality.
• Active Secret clearance or ability to obtain one.

Nice to Have

• Experience with multimedia development tools and virtual environment integration.
• Experience in strategic branding and marketing within government or defense sectors.

Qualifications

• Bachelor's degree in a related field (or higher degrees with relevant experience).
• Proficiency in Adobe Creative Cloud applications or equivalent software.
• Ability to obtain a Secret security clearance.

Benefits & Perks

• Salary range of $67,831 - $96,000 annually.
• Full-time, salaried, exempt employment status.
• Opportunity to work within a division supporting national security and defense missions.