Brand Manager

About the Role

Key Responsibilities

• Manage the development and execution of brand strategy and annual planning in close partnership with the CMO
• Translate high level brand goals into actionable programs that deliver growth and deepen consumer connection
• Collaborate with the marketing team to ensure all consumer facing touchpoints are consistent, insight driven, and aligned with brand strategy
• Manage the innovation pipeline and new product launch execution from concept through commercialization, in partnership with the CMO and cross-functional teams
• Conduct category, trend, and consumer analysis to inform white space identification and positioning
• Support go-to-market strategy including naming, packaging, launch plans, and retail support
• Lead day-to-day work with the paid media agency—including campaign strategy, content approvals, budget tracking, KPI setting, performance analysis, and ongoing optimization
• Manage shopper marketing programs and agency relationships to support retail goals, ensuring initiatives are strategic, measurable, and delivered on budget
• Manage the PR agency as needed (e.g., new product launches), partnering with the CMO on messaging and campaign direction
• Manage other key marketing vendors including store locator platforms, coupon partners, and product review services, ensuring seamless integration with broader marketing efforts
• Create and manage sales tools including sell sheets, sales decks, and promotional materials
• Collaborate with Sales and Marketing teams to support retailer specific plans and velocity growth
• Lead execution of account specific marketing tactics (emails, digital coupons, social content, product reviews, locator updates, shopper programs) aligned with brand strategy, distribution rollouts, and promotional activities
• Partner with CMO, internal and external teams to develop and execute creative, high-impact brand campaigns
• Ensure all consumer facing touchpoints are on brand, up to date, strategically aligned and informed by real time learnings
• Maintain and distribute updated brand assets to internal teams and external partners
• Set, track and report monthly on performance across brand campaigns, innovation launches and shopper programming
• Monitor brand health and conversion metrics to identify opportunities and guide optimization
• Manage designated areas of the marketing budget with a focus on efficiency and return
• Oversee execution of trade shows, demos, and events in collaboration with the Event Manager
• Ensure brand presence and experience are consistent and compelling across all activations

Requirements

• Strong understanding of integrated marketing and brand building within a CPG environment
• Excellent project management and organizational skills, with the ability to juggle multiple priorities
• Clear, confident communicator with the ability to work cross functionally and manage external partners
• Analytical and insight driven mindset; comfortable interpreting data to guide decisions
• Creative thinker with a passion for consumer behavior and storytelling
• Proactive, self-directed, and adaptable in a fast paced, entrepreneurial environment
• Collaborative team player with a positive, can-do attitude
• Experience leading brand initiatives and supporting innovation launches
• Skilled at managing agencies and vendor relationships
• 5-7 years of experience in brand marketing, preferably in food or CPG
• Bachelor's degree in Marketing, Business, or related field
• Proficiency in Microsoft Office and comfort with marketing performance tools

Nice to Have

• Experience with agency management and cross-channel marketing
• Experience supporting new product launches in a CPG environment

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5-7 years of experience in brand marketing, preferably in food or CPG

Benefits & Perks

• Competitive base salary, annual performance incentive, and equity opportunity
• Health benefits package
• Health savings account
• Paid time off
• Parental leave
• Referral program
• Cell phone stipend
• Hybrid work model: in office Mon-Wed in Portland OR or fully remote if Boulder CO