Brand Manager

Yeti Coolers

Austin, TX

Full Time

Senior

17 days ago

Job Description

About the Role

The Brand Manager at YETI supports the development and execution of brand marketing programs, partnering closely with senior team members to bring brand priorities to life. This role involves creative problem-solving, cross-functional collaboration, and hands-on execution to help build a premium, relevant brand that resonates with consumers and aligns with YETI's mission of creating extraordinary outdoor experiences.

Key Responsibilities

Independently lead small to medium brand programs from kickoff through delivery, and support larger initiatives owned by the Senior Brand Manager.
Help write and refine project briefs, and collaborate with creative teams to bring brand stories to life.
Work with Program Management, Product Marketing, Creative, Partnerships, Social, Digital, and Retail teams to ensure projects are executed on time and on brand.
Assist in developing campaign toolkits and documentation for regional teams to localize global efforts.
Stay tapped into relevant cultural/community moments, creators, and consumer trends, surfacing ideas to infuse into brand work.
Partner with Program Management to execute timelines, logistics, and project communication; support and develop program retrospectives.

Requirements

Bachelor's degree or equivalent experience (strongly preferred).
Greater than 5 years in brand, marketing, or related fields, with demonstrated success in leading multi-channel campaigns.
Experience managing projects or campaigns across teams.
Strong writing, organization, and communication skills.
Curious and proactive, with a desire to grow in a brand-focused role.
Strong attention to detail and commitment to quality.
Comfortable in fast-paced environments.
Ability to travel up to 15%.
Passion for the YETI brand.

Nice to Have

Experience with global campaign development and regional localization.
Experience working in outdoor or lifestyle brands.

Qualifications

Bachelor's degree or equivalent experience.

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

Working at Yeti Coolers

YETI is committed to creating a diverse, equitable, and inclusive culture. The company values authenticity, teamwork, and a passion for the outdoors, fostering an environment where employees can bring their true selves and contribute to the mission of keeping the wild WILD.

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