Brand Manager

YETI Coolers

Austin, TX

Full Time

Senior

15 days ago

Job Description

About the Role

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD. The Brand Manager supports the development and execution of brand marketing programs, partnering closely with senior team members to bring brand priorities to life through small to medium-sized programs and larger campaign workstreams. The role involves creative problem-solving, cross-functional collaboration, and hands-on execution in a fast-paced, team-oriented environment.

Key Responsibilities

Independently lead small to medium brand programs from kickoff through delivery, and support larger initiatives owned by the Senior Brand Manager.
Help write and refine project briefs, and collaborate with creative teams to bring brand stories to life.
Work with Program Management, Product Marketing, Creative, Partnerships, Social, Digital, and Retail teams to ensure projects are executed on time and on brand.
Assist in developing campaign toolkits and documentation for regional teams to localize global efforts.
Stay tapped into relevant cultural/community moments, creators, and consumer trends, surfacing ideas to infuse into brand work.
Partner with Program Management to execute timelines, logistics, and project communication; support and develop program retrospectives.

Requirements

Bachelor's degree or equivalent experience (strongly preferred).
Greater than 5 years in brand, marketing, or related fields, with demonstrated success in leading multi-channel campaigns.
Experience managing projects or campaigns across teams.
Strong writing, organization, and communication skills.
Curious and proactive, with a desire to grow in a brand-focused role.
Strong attention to detail and commitment to quality.
Comfortable in fast-paced environments.
Ability to travel up to 15%.
Passion for the YETI brand.

Qualifications

Bachelor's degree or equivalent experience.

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

Working at YETI Coolers

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

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