Brand Manager

About the Role

Key Responsibilities

• Partner with Senior Brand Manager to support & lead the development of the innovation pipeline to support our 3-year strategic plan
• Be the brand steward for our product portfolio
• Leverage consumer insights; translate insights into winning concepts and initiatives
• Lead all phases of formula development and new product innovation, driving entire new product development process
• Responsible for partnering & leading product positioning & full GTM strategy and execution, including full funnel messaging development and working with channel partners on 360 integrated marketing plans for all new initiatives
• Take lead on developing and executing product partnerships strategy to drive brand affinity, acquisition, and retention
• Lead internal communication and collaboration with cross-functional partners as it relates to product briefs, innovation strategy, evaluation / validation, artwork, regulatory deliverables as well as product positioning and commercial planning
• Communicate portfolio performance, innovation updates, and priorities to the channel leads and other cross-functional teams
• Own pricing process to ensure P&L targets are achieved
• Collaborate with key cross-functional teams including creative to deliver winning product launch campaigns

Requirements

• Bachelor's degree in Marketing or a related field
• 4+ years experience in CPG marketing with background ideally in omni-channel marketing
• Experience owning innovation from idea to execution for multi-channel strategy, including Retail, DTC and Amazon highly desired
• Proven track record of planning and executing go-to-market launch campaigns for new products, with ability to communicate benefits and positioning across the marketing funnel
• Experience working with internal and external creative teams and agency partners
• Experience in CPG innovation marketing
• Experience with commercial marketing (launch campaigns, product positioning and communication strategy)
• Strong leadership, influence, organizational and project management skills
• Ability to manage multiple projects and timelines with a sense of urgency and accuracy
• Familiarity with P&L and financial aptitude
• Strong communication, attention to detail and organizational skills
• Exceptional interpersonal, communication, cross-collaboration, and team skills
• Highly organized and detail-oriented
• High level of passion and initiative
• Ability to solve problems proactively both independently and as part of a team
• Experience in using consumer insights and data to drive decision-making
• Action oriented and results focused
• Excellent cross-functional team member

Nice to Have

• Experience owning innovation from idea to execution for multi-channel strategy, including Retail, DTC and Amazon highly desired

Qualifications

• Bachelor's degree in Marketing or a related field
• 4+ years experience in CPG marketing

Benefits & Perks

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends