Brand Manager - Flite

About the Role

Key Responsibilities

• Develop and execute Flite's brand strategy in the North American market, ensuring alignment with global objectives and positioning.
• Define brand messaging, audience segmentation, and customer personas to optimize engagement and drive growth.
• Oversee the implementation of brand guidelines, ensuring consistency across all touchpoints.
• Plan and execute product launches, brand campaigns, and promotional activities to increase market penetration and customer engagement.
• Develop and manage regional activations, events, partnerships, and sponsorship opportunities to enhance brand visibility.
• Work with the global marketing team to localize campaigns and communications for the North American market, and execute impactful tactics throughout digital, promotions, research, advertising, social, and media.
• Specialized expertise in evaluating, planning, and executing experiential marketing initiatives from ideation to delivery, with clear target outcomes.
• Partner with content creators, influencers, and ambassadors to amplify brand awareness and storytelling.
• Manage media activations, journalist experiences, and press outreach to drive earned media coverage.
• Collaborate with the creative team to produce compelling marketing assets for digital, print, and social media.
• Work closely with sales, customer service, and product teams to align brand initiatives with business objectives.
• Partner with consumer insights and data teams to analyze market trends, campaign performance, and customer feedback to refine strategies.
• Support Flite's authorized partners and retailers with marketing assets, branding guidance, and promotional initiatives.
• Develop and manage the North American brand marketing budget, ensuring efficient resource allocation.
• Track and analyze key performance indicators (KPIs) to measure the success of brand initiatives and inform future decisions.
• Provide reports and insights to leadership on brand performance, competitive landscape, and market trends.

Requirements

• Strong strategic thinking and problem-solving abilities.
• Passion for innovation, adventure, and premium brand positioning.
• Hands-on approach with a high level of attention to detail.
• Self-starter with the ability to work independently and collaboratively.
• Enthusiastic about watersports, foiling, or outdoor adventure industries.
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 5-8 years of experience in brand marketing, preferably within the premium/luxury/sports/outdoor industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Experience managing large-scale brand activations, sponsorships, and influencer collaborations.
• Proven experience in overseeing large-scale brand events from evaluation to execution.
• Strong understanding of digital marketing, social media trends, and content strategy.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical mindset with the ability to leverage data for decision-making.
• Willingness to travel up to 20% for events, activations, and industry engagements.

Nice to Have

• Experience in the marine, watersports, or outdoor lifestyle industry.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 5-8 years of relevant experience in brand marketing.

Benefits & Perks

• Competitive salary range of $85,800 - $138,200 annually, with potential discretionary bonus.
• Comprehensive benefits including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account with company contribution, well-being programs, product purchase discounts, and more.