Brand Manager, Innovation

About the Role

Key Responsibilities

• Develop differentiated, relevant, desirable, feasible, and profitable innovation propositions within KIND's priority platforms.
• Advance new items through stage gate process, from product conceptualization through to commercialization.
• Identify opportunities and deliver flavor and package extensions through the full stage gate process for select product lines.
• Create forecasts for new launches based on market and historical data.
• Support inputs into key planning processes, such as monthly innovation sufficiency, annual growth plan, and AOP.
• Partner with cross-functional teams (Consumer Insights, NPD, Operations, etc.) to execute innovation projects with excellence.
• Partner with Trade, Demand Planning, Design, Branded Content, etc., to launch all innovation to planned vision.
• Assist in delivery of in-year brand strategy to drive volume, profit, and market share goals.
• Execute ongoing consumption reporting, translating data into insights and strategies that drive growth.
• Collaborate cross-functionally to deliver monthly forecasts and demand plan updates.
• Communicate business performance to senior leadership.
• Lead cross-functional innovation and commercialization efforts in partnership with R&D, Sales, Finance, Demand Planning, and Operations.
• Track and analyze innovation performance against KPIs, report performance, and evaluate drivers of success & failure.
• Monitor competitive landscape and execute monthly performance reporting.
• Generate, evaluate, and act on strategic opportunities based on performance analysis.
• Cultivate a spirit of innovation among the marketing team and experiment with new ways of identifying opportunities, developing ideas, and validating innovations.

Requirements

• 4-7 years of experience in brand marketing or related field.
• A bachelor's degree in marketing, business, or related field preferred.
• Excellent analytical skills and experience in business performance data analysis.
• Strong written and oral communication skills.
• Experience working cross-functionally and influencing without authority.
• Interest in innovation and the future of the snacking category.
• Ability to manage time and competing priorities.
• Strong organizational skills.

Nice to Have

• Experience managing a direct report.
• Experience in CPG innovation commercialization and stage gate processes.

Benefits & Perks

• 401(K) or RRSP's with generous company match.
• Flexible Paid Time Off, including summer hours and paid parental leave.
• Excellent health, dental & vision insurance, with options to fit your needs.
• Company paid disability and life insurance.
• Wellness programs focusing on mental and physical wellbeing, including Employee Assistance Program, wellness subsidy, healthy food options, and gym facilities.
• Casual office dress code and KIND gear.
• Quarterly voucher to stock up on your favorite KIND bars.
• Training & tuition reimbursement programs.
• A dynamic, ambitious, fun, and KIND work environment.
• Charitable Donation Matching up to $1000 annually.