Brand Manager, Marketing - Philadelphia

About the Role

Key Responsibilities

• Create consumer and customer demand for the assigned business and define the long-term strategy
• Execute marketing initiatives in support of long-term strategies through managing the cross-functional team
• Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
• Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives
• Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches
• Lead negotiations on new product opportunities or developments within set time-scales and budgets
• Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets
• Oversee analysis and reporting of performance across various key performance indicators (KPIs)
• Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables

Requirements

• Bachelor's Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
• 7+ years of experience (3+ years in marketing, product management, or brand management preferred)
• Prior experience managing a P&L preferred
• Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
• Outstanding verbal, written and interpersonal communications skills
• Excellent organizational and project management skills

Nice to Have

• MBA with Marketing emphasis
• Experience managing a P&L

Qualifications

• Bachelor's Degree in Business, Marketing, or related field
• 7+ years of relevant experience
• Experience in marketing, product management, or brand management
• Ability to influence management and lead cross-functional teams

Benefits & Perks

• Performance-based bonus
• Coverage for employees and dependents through healthcare, protection, and savings plans
• Wellbeing programs including physical, social, emotional, and financial resources
• Participation in events, resources, and learning opportunities
• Physical benefits such as medical, dental, vision, screenings
• Social benefits including paid time off, holidays, flexible work arrangements, recognition, training
• Emotional support through Employee Assistance Program and family support programs
• Financial benefits including 401k, life insurance, disability