Brand Manager, vitaminwater

About the Role

Key Responsibilities

• Use knowledge of syndicated sources (e.g., AC Nielsen, Numerator, Luminate, 5840, CCT+, Home Scan) to analyze consumer and volume trends, and understand procedures used to increase volume and brand equity.
• Leverage analytics to turn data into clear stories and insights that lead to actionable strategies, applying concepts such as brand positioning, SWOT analysis, and consumer segmentation.
• Build compelling stories using analytics and insights to influence the system and drive brand actions.
• Work with the Operating Unit category team to develop mid-term (2-3 years) growth strategies and annual local brand plans, considering local brand positioning and insights.
• Partner with other brand managers and category teams to identify commonalities and develop shared plans and executions.
• Manage brand and project performance through data analysis, converting KPIs into insights and actions that add value.
• Manage program budgets and timelines to ensure flawless execution and timely achievement of milestones.
• Lead and commercialize innovation projects by partnering across the NAOU and system to launch new initiatives.
• Ensure optimal implementation and amplification of brand programs with consumers and shoppers, in collaboration with bottling partners.
• Leverage internal and external partnerships to impact market share and optimize efficiency.
• Execute financial and operational routines effectively.

Requirements

• Bachelor's Degree in Marketing, Communication, Strategic Management, or Business.
• 3+ years of relevant experience in brand management.
• Experience with Nielsen, IRI, Numerator, Bases, or other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Ability to apply basic marketing concepts such as brand positioning, SWOT analysis, and consumer segmentation.
• Ability to manage and inspire agency performance.
• Strong skills in translating analytics into clear stories that drive understanding and action.
• Experience in strategic marketing, business development, and understanding of business operations.
• Experience in operations, financial processes, project management, and presenting to senior management.
• Ability to work in a cross-functional and international environment.
• In-depth understanding of customer marketing and the ability to work with geographically dispersed teams.

Nice to Have

• Experience working in a cross-functional and international environment.

Qualifications

• Bachelor's Degree in Marketing, Communication, Strategic Management, or Business.

Benefits & Perks

• A full range of medical, financial, and other benefits, dependent on the position.
• Annual Incentive Reference Value of 15%, based on market competitiveness.
• Pay range from $99,400 to $129,000, depending on experience and location.