Brand Marketing Manager

About the Role

Key Responsibilities

• Drive long-term brand transformation, incremental transactions and same store sales growth via innovative and consumer-centric marketing & product innovation.
• Help drive the CEP Team Pillar of the business for the Taco Bell brand and execute omnichannel marketing campaigns in support of the pillar.
• Lead creative and idea brief development to align internal creatives and external agencies to deliver bold work that will step-change growth for the business.
• Manage and inspire agency partners to develop compelling and engaging consumer communications, from briefing to creative development and launch.
• Partner with Product Marketing team to design product communications briefs anchored in breakthrough consumer insights, supported by clear and concise product benefits/RTBs.
• Develop cross-functional relationships to facilitate alignment discussions on program development, creative development, and launch plans.
• Lead strategic alignment and project management across Communications, Food Innovation, Operations, and beyond to strengthen the 2025 pipeline and build for 2026.
• Collaborate with cross-functional teams including Public Relations, Digital, Social, Media to develop robust, multi-channel activation strategies.
• Provide onboarding, ongoing training, and coaching to direct reports and lead key briefings to finalize creative and digital tactics.

Requirements

• Bachelor's Degree required.
• Minimum 8+ years of relevant experience including 3 years in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG, Agency, or QSR preferred).
• 3+ years in a management/leadership role.
• Experience in multi-channel retail industry and/or franchised business is a plus.
• Strong strategic thinking and storytelling abilities to drive food communications agenda.
• Experience working with cross-functional teams and agency partners to create multi-channel marketing campaigns.
• Strong influence and collaboration skills to navigate a highly matrixed organization.
• Demonstrated leadership, project management, and planning skills.
• Self-motivated with a strong drive for results and intellectual curiosity.

Nice to Have

• Experience in multi-channel retail industry and/or franchised business.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, carwash.
• Onsite gym with fitness classes and personal trainer sessions.
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
• Generous parental leave for all new parents and adoption assistance program.
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
• Discounts, free food, swag, and other benefits.
• Salary Range: $135,000 to $150,000 annually + bonus eligibility + benefits.