Brand Marketing Manager, Content

About the Role

Key Responsibilities

• Own the end-to-end content planning process across all placements including digital, email, retail, and wholesale.
• Translate overarching content strategy into actionable briefs and roadmaps for seasonal campaigns.
• Ensure digital and paid media content is fit-for-platform, performance-optimized, and aligned to audience behavior.
• Brief and localize global shoots to support North America-specific campaigns and channel needs.
• Partner closely with channel marketing leads, creative teams, and business leads to ensure strategic and creative consistency.
• Lead weekly content reviews and touchpoints to track progress, identify risks, and guide decision-making.
• Oversee the content calendar, ensuring delivery against seasonal priorities and business objectives.
• Monitor content KPIs and collaborate with analytics teams to improve performance.

Requirements

• Experience in content strategy, omnichannel marketing, or digital/retail execution.
• Ability to create and optimize fit-for-platform content across digital placements.
• Strong organizational and project management skills with the ability to work independently.
• Excellent communication and collaboration skills in a fast-paced, cross-functional environment.
• Agency experience in content production, digital, or retail categories is a plus.

Nice to Have

• Agency experience in content production, digital, or retail categories.

Qualifications

• No specific formal qualifications are listed in the description.

Benefits & Perks

• A robust benefits package, above-market time off, flexible working arrangements, incentive compensation, and varied learning opportunities.