Brand Marketing Manager, Content

Ralph Lauren Retail

New York, NY

Full Time

Senior

65k-116k

9 days ago

Job Description

About the Role

This role is the operational and strategic partner to the North America Marketing Lead, Content & Operations, responsible for leading the execution of omnichannel content strategies across digital, email, retail, and wholesale placements in North America marketing environments. The ideal candidate brings deep expertise in fit-for-platform content strategy—ensuring that assets are optimized for native behavior and performance across each channel. This person will align global and regional initiatives while driving content efficiency, quality, and impact across all touchpoints.

Key Responsibilities

Own the end-to-end content planning process across all placements (digital, email, retail, wholesale).
Translate the overarching content strategy into actionable briefs and roadmaps for execution for seasonal campaigns.
Ensure digital and paid media content is fit-for-platform, performance-optimized, and aligned to audience behavior.
Brief and localize global shoots to support NAM-specific campaigns and channel needs.
Partner closely with channel marketing leads, creative teams, and business leads to ensure strategic and creative consistency.
Lead weekly content reviews and touchpoints to track progress, identify risks, and guide decision-making.
Oversee the content calendar, ensuring delivery against seasonal priorities and business objectives and total seasonal content orchestration.
Monitor content KPIs and partner with analytics teams to drive performance improvements.

Requirements

Experience in content strategy, omnichannel marketing, or digital/retail execution.
Demonstrated ability to create and optimize fit-for-platform content across digital placements.
Self-starter with strong organizational and project management skills—able to work independently and proactively drive progress.
Excellent communication and collaboration skills; thrives in a fast-paced, cross-functional environment.
Agency experience a plus, particularly in content production, digital, or retail categories.

Benefits & Perks

A robust benefits package
Above-market time off
Flexible working arrangements
Incentive compensation, where applicable
Varied learning opportunities

Working at Ralph Lauren Retail

Ralph Lauren Corporation fosters a culture of inclusion through Talent, Education & Communication, Employee Groups and Celebration. The company unites and inspires communities within the organization and those it serves by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion and fairness for all.

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