Brand Marketing Manager Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Lead creative development and execution: Work with the Creative Advertising agency and the internal Creative Services team to develop and execute creative campaigns.
• Collaborate with internal digital media team: Work with the digital media team to execute digital, social, search, and website initiatives.
• Develop content with the medical affairs team: Create content in collaboration with the medical affairs team and implement it on a monthly basis, including webinars, blogs, pharmacy updates, and homepage updates.
• Develop new product launch assets: Create assets and update existing ones to reflect the latest science, claims, and mechanisms of action.
• Launch new website tools: Responsible for launching website tools designed for Healthcare Practitioners (HCPs).
• Lead the identification of insights: Gather insights from multiple data sources, including consumption, competitive, custom market research, and external trend reports.
• Lead analysis and reporting: Conduct analysis and reporting as part of the monthly business planning process, working closely with Sales, Finance, and Operations to identify opportunities and risks.
• Manage the Brand budget: Oversee the brand budget, including media, marketing, research, and promotions.
• Evaluate industry trends: Assess industry trends, competitive situations, customer feedback, and technological advances to inform actions.
• Formulate and execute competitive research: Develop and implement competitive research and action plans.
• Measure and monitor performance: Track performance against plans and optimize strategies based on insights.

Requirements

• Bachelor's degree in Marketing, Business Administration or related field; Master's degree or MBA preferred.
• 5+ years of experience in Brand Marketing, preferably within a CPG or Biopharma company.
• 2+ years of Healthcare Provider (HCP) Marketing experience.
• Demonstrated fluency in MS Office (Word, Excel, PowerPoint, Outlook).
• Excellent communication (oral and written), presentation, organizational, and stakeholder management skills.
• Strong leadership, negotiation, and persuasion skills with the ability to influence decisions.
• Willing and able to work under pressure to meet deadlines with minimal supervision.
• Team-oriented, highly collaborative, with strong analytical skills for research and data review.
• Ability to assess, develop, and implement innovative business opportunities.
• Willing and able to travel up to 20% as needed.
• Current or prior experience with HCP Marketing is highly desired.

Nice to Have

• Experience within a CPG or Biopharma company.
• Previous experience with Healthcare Provider (HCP) Marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field; Master's degree or MBA preferred.
• 5+ years of experience in Brand Marketing.
• 2+ years of Healthcare Provider (HCP) Marketing experience.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• Includes a 401k with company match, healthcare coverage, and other benefits.
• Benefits may vary depending on the position.