Brand Marketing Manager, Skip Hop

About the Role

Key Responsibilities

• Develop annual marketing strategy and marketing calendar to drive brand awareness, traffic, and sales.
• Lead new product launches, including developing marketing updates for internal and external meetings.
• Collaborate with cross-functional partners on creative direction and content strategy to ensure brand consistency.
• Accountable for marketing commercialization process including developing go-to-market launch plans for current and new products.
• Lead day-to-day campaign management and coordinate between creative and channel partners to ensure timely completion of milestones.
• Lead brand influencer program to drive brand awareness and relevance across owned and paid social media channels.
• Oversee social agency of record to develop social strategy, content calendar, and community engagement.
• Partner with Global Marketing peers and external agencies to build paid and earned media strategies and monitor performance.
• Develop annual marketing strategy and lead media planning for wholesale retail partners like Amazon, Target, and Babylist.
• Create sales/marketing content for sell-in meetings to promote new product launches.
• Develop and deliver quarterly marketing performance reports to stakeholders.
• Lead media and performance optimizations based on data analysis.
• Manage multi-million-dollar marketing budget, including forecasting and reconciliation.

Requirements

• 3-5 years of experience in brand marketing or brand management.
• Highly collaborative team player with ability to work effectively across teams.
• Strong project management skills supporting creative and campaign development.
• Strong understanding of digital/social media KPIs and brand health metrics.
• Excellent verbal, presentation, and written communication skills.
• Strong analytical skills to synthesize business and marketing results into insights.
• Ability to work efficiently under multiple deadlines with various stakeholders.
• Keen awareness of cultural trends and ability to activate insights within campaigns.
• Experience working with Retailer Media Networks such as Roundel, WMC, Amazon.
• Experience managing outside agency partners and resources.
• Bachelor's degree in Marketing or related field from a 4-year accredited college or university.

Nice to Have

• Prior experience with consumer brands in retail and ecommerce.
• Durables experience.

Qualifications

• Bachelor's degree in Marketing or a related field.

Benefits & Perks

• Opportunities for career development through Carter's University, Toastmasters, mentorship programs, and more.