Brand Marketing Program Manager - EA SPORTS

About the Role

Key Responsibilities

• Manage the end-to-end tracking of brand marketing initiatives including content development, creative asset production, event activations, and partner campaigns.
• Create and maintain project plans, calendars, and status documents to drive visibility and accountability across teams.
• Build and evolve internal workflows from brief intake to go-to-market execution, ensuring alignment at each stage.
• Support project resourcing, scoping, and prioritization efforts in collaboration with brand leads and creative teams.
• Operate with autonomy while staying closely connected to cross-functional partners and leadership.
• Serve as a key operational liaison between brand, creative, franchise, comms, legal, and external vendors.
• Ensure timely reviews, feedback cycles, and delivery of workstreams by aligning stakeholders and managing expectations.
• Coordinate internal approvals and compliance reviews to ensure brand consistency and legal clearance.
• Own day-to-day vendor communications, including managing SOWs, purchase orders, and invoicing.
• Track marketing spend across projects, partnering with finance and procurement to ensure accuracy and efficiency.
• Provide regular updates on campaign status, key milestones, and marketing performance to internal stakeholders.
• Partner with insights and analytics teams to support reporting and campaign optimization.
• Review creative materials and content for consistency with EA SPORTS' visual identity and guidelines.
• Support the rollout and adoption of brand toolkits and visual systems across internal and external teams.

Requirements

• 5+ years of experience in project management, marketing operations, or creative production in sports, entertainment, or gaming.
• Exceptional organizational skills and attention to detail, with proven ability to manage multiple complex workstreams.
• High executive functioning: able to think ahead, problem-solve, and bring clarity to ambiguity.
• Familiarity with brand marketing processes from strategic brief through to go-to-market execution.
• Strong communication skills with a collaborative, solutions-oriented mindset.
• Proficiency in project management tools (e.g., Asana, Monday.com, Smartsheet) and basic budget tracking.

Nice to Have

• Experience working in or supporting brand, creative, or content teams.
• Familiarity with marketing performance reporting or KPI tracking.
• Passion for sports, entertainment, and how brands show up in culture.

Qualifications

• Educational background is not explicitly specified, but experience in project management and marketing operations is required.

Benefits & Perks

• Paid time off (3 weeks per year to start).
• 80 hours per year of sick time.
• 16 paid company holidays per year.
• 10 weeks paid time off to bond with a new baby.
• Medical, dental, and vision insurance.
• Life insurance and disability insurance.
• 401(k) retirement plan.
• Certain roles may be eligible for bonus and equity.