Brand Marketing Strategist

Figma

San Francisco, CA

Full Time

Senior

26 days ago

Job Description

About the Role

As one of Figma's first Brand Marketing Strategists, you'll collaborate with a growing team of cross-functional marketers to re-imagine and elevate Figma's social presence across digital and real-world channels globally. This senior-level individual contributor role focuses on combining social data insights with platform and campaign strategies to create best-in-class marketing experiences and campaigns. The position offers a unique opportunity to lead, take thoughtful risks, and build something special during a pivotal transition from a single-product, single-region company to a multi-product, global organization. It is a full-time role based in one of Figma's US hubs or remote within the United States.

Key Responsibilities

Partner with a growing team of brand marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations, and content
Develop a platform-level vision, strategy, and roadmap for @Figma, including a clear framework for prioritization, content, metrics, and innovation
Define and evangelize an approach for social ideation applicable across multiple product lines, audience types, and brand moments (evergreen and tentpole)
Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations and brand campaigns to introduce Figma to new audiences
Model an insights-driven approach by proactively identifying and validating qualitative and quantitative observations from all platforms to inform tactics and activations
Embed deeply with cross-functional teams, providing social insights and subject matter expertise to elevate marketing execution and inspire new ideas
Present ideas and recommendations through compelling presentations to influence and accelerate strategic growth
Collaborate to develop, map, and implement copy and content across all of Figma's social channels

Requirements

10+ years working in digital/social marketing with experience driving campaigns for multiple audience types and personas
Deep experience defining, evangelizing, and executing social strategies at a platform level, including always-on tactics and tentpole activations
Proficiency in turning social data into actionable insights at both content and campaign levels, with a track record of identifying untapped opportunities
Proven ability to conceptualize and develop high-profile social activations, leading cross-functional brainstorms and work sessions
Adept at crafting and refining social copy and creative, pairing platform methodologies with situational expertise for specific brand moments

Nice to Have

Multi-platform campaign experience
Copywriting or creative design expertise
Experience presenting to executive stakeholders

Working at Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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