Brand Operations Manager

About the Role

Key Responsibilities

• Translate GTM calendar into actionable Plan of Record.
• Collaborate with Traffic Manager on creative resource allocation.
• Manage centralized brand assets (logos, style guides, imagery).
• Oversee DAM implementation and maintenance for easy access.
• Manage brand material creation, version control, and archiving.
• Own Snowstore (company merchandise site) and vendor relationship.
• Ensure consistent project folder structure in Drive and Wrike.
• Become a Wrike expert; automate and improve workflows.
• Leverage AI for repeatable steps to streamline brand processes.
• Create and implement Brand Marketing approval processes.
• Evaluate, implement, and refine project management tools for timely delivery.
• Manage creation of standardized tools and templates.
• Act as liaison between the Brand team and other departments.
• Develop and implement brand guidelines and training programs with cross-functional teams.
• Evangelize and enforce processes, redirecting requests through Wrike for tracking.
• Ensure adherence to brand guidelines across all marketing materials.
• Conduct regular brand audits for compliance and improvement.
• Manage relationships with external vendors and agencies (design, production).
• Oversee partner project budgets.
• Ensure high-quality output within parameters.
• Own RFP process.
• Refine metrics quantification and validation, applying to strategy and planning.
• Develop and track KPIs for brand operations effectiveness.
• Generate reports on brand asset usage, project status, and operational efficiency.
• Analyze data for trends and insights to inform brand operations and strategy.
• Collaborate with the head of the department on annual budgets, finance partnerships, and departmental budget oversight.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in brand operations, marketing operations, or project management, with a strong focus on brand management.
• Proven track record of successfully managing brand assets and implementing brand operational processes.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and prioritize effectively.
• Strong understanding of brand management principles, including brand identity, brand guidelines, and brand governance.
• Proficiency in project management software (e.g., Wrike, Asana, Trello, Monday) and digital asset management (DAM) systems.
• Exceptional communication, collaboration, and interpersonal skills.
• Strong analytical and problem-solving skills, with a data-driven approach.
• Detail-oriented and highly organized, with a focus on accuracy and efficiency.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Nice to Have

• Experience working with a global brand.
• Familiarity with creative development processes and workflows.
• Knowledge of industry best practices in brand operations.
• Proficient in Google Workspace apps: Slides, Docs, Sheets and Microsoft Office Suite: Word, Excel, PowerPoint.
• Familiar with Adobe Creative Cloud, Figma, and Adobe AEM.
• Experience with Canva is a plus.
• Bachelor degree in Marketing Communications, Graphic Design or similar discipline. Will accept any suitable combination of education, experience, or training.

Benefits & Perks

• Competitive salary range of $119,000 - $160,600 plus bonus and equity plan.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending & health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.
• Hybrid role with three days in Menlo Park, CA.