Business Development and Marketing Manager (Litigation)

About the Role

Key Responsibilities

• Contribute advice, actionable insights, and meaningful market analysis to the development and implementation of the practice group strategies and business plans, utilizing firm-provided project management and reporting tools.
• Work with practice group leaders, partners, and BDandM leadership to develop and execute marketing goals, initiatives, and strategies to support business development.
• Identify cross-selling opportunities within existing practice group clients and other firm clients, and work with team members and attorneys to expand client relationships.
• Support practice group leaders by driving annual business and budget planning processes and managing follow-up throughout the year.
• Help create and drive strategy for and manage responses to customized pitches, business development presentations, and RFPs.
• Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities.
• Read industry, legal, and business publications to remain aware of trends that may impact the practice groups and identify business development and promotional opportunities.
• Assist with the integration of lateral partners and counsel.
• Conceptualize sophisticated services and communicate their benefits effectively and simply to clients in writing and orally.
• Create and regularly update pitch materials, brochures, practice group descriptions, website content, experience lists, and other marketing collateral, focusing on value and client benefit.
• Work with the communications and PR team to build profile for the practice groups internally and externally by securing media opportunities and developing promotional content.

Requirements

• Experience in managing business development and marketing initiatives within a legal or professional services environment.
• Ability to collaborate with practice group leaders, partners, and leadership to develop and execute marketing and business development strategies.
• Strong analytical skills to provide market insights and support strategic planning.
• Excellent communication skills, both written and oral, to create marketing collateral and convey complex services effectively.
• Experience with pitch creation, RFP responses, and client relationship expansion.
• Ability to read and interpret industry, legal, and business publications to identify trends and opportunities.

Nice to Have

• Experience supporting lateral partner integration.
• Familiarity with project management and reporting tools used in legal or professional services firms.

Qualifications

• Experience in legal or professional services marketing and business development.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.

Benefits & Perks

• Opportunities for professional growth and development.
• Collaborative and inclusive work environment.
• Results-oriented role with high visibility.