Campaign Management 1

About the Role

Key Responsibilities

• Assist team members in implementation of marketing campaigns across multiple channels including email marketing, social media, paid advertising, and content marketing by maintaining templates and modifying as directed.
• Participate in creation of campaign briefs and project plans outlining campaign goals, timelines, and deliverables.
• Participate in the coordination with creative teams to develop compelling campaign assets including landing pages, banners, email templates, and social media content.
• Assist in delivering reports and regular updates to internal stakeholders to support decision-making.
• Assist team members with A/B testing and optimization experiments to improve campaign performance and conversion rates by tracking progress and flagging issues.
• Partner with internal teams to ensure consistent brand messaging and visual identity across all campaign materials.
• Support lead generation efforts by tracking campaign responses, managing lead data, and helping provide recommendations for lead nurturing and follow-up activities.
• Comply with all corporate and departmental privacy and data security policies and practices, including Hyland's Information Systems Security Policy.

Requirements

• Bachelor's degree or equivalent experience.
• Related experience in digital, social, and/or integrated advertising; agency experience a plus.
• Organized and experienced at successfully multi-tasking.
• Communication and presentation skills.
• Interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department.
• Oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact.
• Critical thinking and problem solving skills.
• Self-motivated with follow through and attention to detail.
• Able to thrive in a fast-paced, deadline-driven environment.
• Ability to work independently and in a team environment.
• Sound business and technology acumen.
• Proficient at Mac OS or Microsoft Windows.
• Proficiency with Microsoft Outlook or equivalent email and calendar software.
• Up to 10% travel time required.

Benefits & Perks

• 401(k) Retirement Savings.
• Flexible Schedule.
• Paid Time Off.
• Medical, Dental, Vision.
• Volunteer Paid Time Off.
• Wellness Reimbursement.
• Paid Parental Leave.
• Sabbatical Program.