Campaign Manager - AI Campaign Manager - AI

Atlassian

San Francisco, CA

Full Time

Senior

106k-141k

6 days ago

Job Description

About the Role

The Campaign Manager - AI at Atlassian is responsible for developing and executing targeted marketing campaigns to reach specific audiences, leveraging analytics and marketing automation tools. The role involves working closely with product and demand generation teams to improve engagement and conversion across multiple channels. Atlassian supports remote work, fosters diversity through ERGs, and offers comprehensive benefits including health resources, volunteer days, and flexible work arrangements. The company aims to unleash the potential of every team and values inclusivity and innovation.

Key Responsibilities

Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
Partner closely with demand generation experts and product marketers to ensure proper messaging, timing, and execution of marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
Understand Atlassian's products and customer journeys relating to Rovo and other solutions.
Expand distribution footprint beyond owned channels through testing and experimentation.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
Leverage marketing automation tools and related technology integrations to increase demand.
Collaborate with product marketing, performance marketing, and other internal teams to build targeted campaigns and highlight resources throughout the buyer journey.
Report and provide insights into campaign performance and customer journey progress.

Requirements

4+ years of experience in demand generation across B2B.
Extensive experience implementing marketing programs and processes.
Strong program management and communication skills with experience working across sales, marketing, and technology teams.
A passion for metrics and data-driven decision making.
Hyper-focused attention to detail to ensure projects stay on track.
Expertise in email marketing and paid channels.
Comprehensive understanding of customer marketing and complex buyer journeys.
Fluency in marketing automation and CRM capabilities is a big plus.
Desire to do hands-on work to achieve results.
Bonus: AI adoption marketing experience.

Nice to Have

AI adoption marketing experience.

Qualifications

Educational qualifications are not explicitly specified in the description.

Benefits & Perks

Up to 20 weeks in supplemental wage payment the first year following birth, adoption/fostering, or parentage via surrogacy.
Health and wellbeing resources.
Paid volunteer days.
Support for remote work and flexible locations.
Wide range of perks and benefits designed to support employees and their families.

Working at Atlassian

Atlassian is motivated by a goal to unleash the potential of every team. The company values diversity, inclusivity, and collaboration, fostering an environment where all contributions are recognized. Atlassian supports remote work, has multiple ERGs including Women+, and emphasizes community impact and career growth for underrepresented groups. The company is committed to non-discrimination and providing accommodations during the recruitment process.

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