Campaign Manager, Paid Social

About the Role

Key Responsibilities

• Maintain understanding of the social media landscape and platforms.
• Leverage pre-established best practices while implementing campaigns and building reports.
• Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
• Determine appropriate audience & creative selection, campaign investment by channel, and measurement KPIs.
• Provide consistent optimization for engagement of evergreen & cultural moment paid social campaigns to exceed client expectations.
• Craft paid social strategy based on organic social media trends on Instagram & TikTok.
• Create, review and monitor advertising campaigns across various paid social media channels primarily on Meta and TikTok.
• Recommend, implement, and report optimization recommendations for performance improvements, particularly for engagement performance.
• Assist with managing the client budget tracker and provide actualizations.
• Assist with social reporting needs, including developing insights and recommendations within an active campaign.
• Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
• Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
• Brainstorm and implement new ways to improve advertising and engagement on all social platforms, leveraging past learnings & new products on Meta & TikTok.
• Manage internal and external communication during all phases of an active social campaign's lifecycle.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent field of study.
• 1+ year of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
• Basic Excel skills: comfort with pivot tables is a nice to have.
• Experience in working with large datasets and performing quantitative analysis.
• Demonstrated critical thinking ability.
• Proven ability to manage multiple projects at a time while paying strict attention to detail.
• Self-starter who is comfortable with being flexible in an ever-changing environment.
• Energetic, driven to succeed, team player.

Nice to Have

• PC proficiency in Microsoft Office Suite of products including Word, Excel, and Power Point.
• Knowledge of social media platforms such as Pinterest, Snapchat, and Reddit would be great but not required.
• Competency in mathematical concepts.
• Ability to write clearly and concisely.
• Ability to communicate, interact professionally and lean in where needed across the team.
• Detail orientated, organized, multi-tasker who can work in a fast-paced advertising environment.
• Demonstrate proactive ability to help other group members outside of immediate team.
• Ability to work as part of a team and adapt to a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent field of study.
• 1+ year of direct social media experience required.

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Application process accommodations available upon request.
• Compensation range: $49,305.00 - $68,530.00 annually.
• Potential participation in freelancer/temporary employee medical plan and 401(k) after meeting certain criteria.