Campaign Strategist (AdTech)

Fluent, Inc

New York, NY

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

We are seeking a mid-level Campaign Strategist to join our Advertiser Success team. This role is pivotal in developing and executing strategic advertising campaigns that align with our clients' acquisition goals while maximizing revenue across our partner network. The ideal candidate will have a strong analytical background, a strategic mindset, and experience in performance marketing.

Key Responsibilities

Develop and implement comprehensive campaign strategies for a diverse portfolio of advertisers.
Collaborate with internal teams to optimize ad placements and increase engagement.
Make data-driven adjustments to meet client objectives.
Serve as the primary point of contact for assigned advertisers, providing strategic insights and performance updates.
Understand clients' business goals and translate them into actionable campaign strategies.
Work closely with the Partner Success team and communicate how advertiser performance is contributing to Partner revenue.
Coordinate with the Data Science and Product teams to refine targeting algorithms and attribution models.
Analyze campaign data to identify trends, opportunities, and areas for improvement.
Prepare and present regular performance reports to clients and internal stakeholders.

Requirements

Strong analytical skills and experience in performance marketing.
Ability to develop and execute strategic advertising campaigns.
Experience collaborating with cross-functional teams such as Data Science and Product.
Excellent communication skills for presenting performance reports and insights.
Understanding of client business goals and translating them into campaign strategies.

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