Category Analytics Lead

About the Role

Key Responsibilities

• Help strategize and implement full-funnel marketing motions and measurement across various channels.
• Work closely with marketing teams across PMM, GTM, brand, social, paid media, and web to measure category demand and understand market trends related to our products.
• Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts.
• Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys.
• Build innovative solutions and frameworks to augment the influence of marketing on product growth motions.
• Measure the impacts of product launches and develop self-service tools to improve marketing's impact on those key moments.
• Work with paid media, product marketing, go-to-market, brand science, and adobe.com teams to drive performance narratives on a weekly level.
• Partner with cross-category teams in driving standard processes and improvements in internal analytics tools.

Requirements

• Track record of using data and insights to inspire change and implement new initiatives.
• 8+ years of consulting, strategy, or marketing analytics experience.
• Ability to recognize business opportunities and structure problems into an analytics plan.
• Full stack data science experience; ETL, EDA, classification, inference, analysis, and visualization.
• Ability to succinctly articulate insights to a wide range of audiences.
• Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social).
• Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools.
• Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized.

Nice to Have

• Experience working with internal and external datasets to analyze demand and market trends.
• Strong interpersonal skills to interact with people at all organizational levels.
• Ability to communicate complex ideas effectively both verbally and in writing.
• Disposition to work collaboratively with internal partners across teams.
• High level of energy, personal drive, and positivity.

Qualifications

• Academic background in economics, statistics, engineering or related field emphasizing quantitative problem-solving.

Benefits & Perks

• Competitive salary range of $128,600 -- $234,200 annually, varies by location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Additional incentives such as sales commissions or annual incentive plans depending on role type.