Senior Director, Marketing Analytics

About the Role

Key Responsibilities

• Spearhead the Marketing Analytics team, acting as a strategic leader and mentor, fostering professional development, collaboration, and continuous learning.
• Participate in talent acquisition, develop retention strategies, and conduct performance reviews to maintain a motivated and high-performing team.
• Conduct in-depth analyses of marketing data from digital channels, offline media, social media, CRM systems, and brand metrics, using data wrangling, cleansing, and visualization tools.
• Identify actionable insights and emerging trends within the marketing landscape, providing recommendations to capitalize on opportunities.
• Develop and deploy sophisticated statistical models such as regression analysis, time series forecasting, and predictive modeling for marketing performance evaluation and optimization.
• Collaborate with Marketing partners to implement advanced analytics solutions like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks.
• Communicate analytical findings clearly and persuasively to senior leadership using visualizations and narratives.
• Establish strong partnerships with Marketing leads to develop growth strategies and act as a trusted advisor.
• Partner with the Finance team to align marketing analytics with financial planning, forecasting, and budgeting, translating campaign outcomes into actionable insights.

Requirements

• Extensive experience in developing, implementing, and managing sophisticated marketing measurement solutions, including MMM and MTA models.
• Proficiency in causal inference techniques, forecasting models, customer LTV analysis, churn analysis, and customer segmentation.
• Deep understanding of measurement strategies for both Brand and Performance Marketing initiatives.
• Exceptional communication skills to work with high autonomy and effectively present complex analytical findings to diverse stakeholders.
• Expert-level proficiency in SQL, Python/R for data analysis and statistical modeling, and visualization tools like Tableau or Looker.
• Proven ability to partner with Finance to translate marketing analytics into financial forecasts, models, and budgets.
• Strong growth mindset, proactive attitude, and a drive for continuous learning and improvement.

Nice to Have

• Experience with implementing and managing marketing measurement solutions such as MMM and MTA.
• Knowledge of customer lifetime value (LTV), churn analysis, and customer segmentation techniques.
• Ability to differentiate measurement strategies for Brand and Performance Marketing.

Qualifications

• Experience in marketing measurement solutions and advanced analytics modeling
• Proficiency in SQL, Python/R, and visualization tools
• Ability to communicate complex insights to non-technical stakeholders
• Experience partnering with finance for forecasting and budgeting

Benefits & Perks

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + annual week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!