GTM Operations, Marketing Analytics

Sierra

San Francisco, CA

Full Time

Senior

4 days ago

Job Description

About the Role

At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. Our co-founders are Bret Taylor and Clay Bavor, with extensive backgrounds in technology and leadership. The company is committed to upholding its values and fostering a diverse, inclusive environment.

Key Responsibilities

Partner closely with extended digital and media teams to ensure proper tracking and data integrity across all channels
Support holistic marketing campaign execution by collaborating cross-functionally, streamlining campaign taxonomy, supporting lead upload processes, project managing campaigns and lead operations
Develop and manage targeted account lists to drive effective campaigns, particularly account-based marketing (ABM)
Create and maintain dashboards that foster shared visibility and accountability between Sales and Marketing teams
Coordinate pipeline generation initiatives, ensuring alignment, collaboration, and clear communication between Marketing and Sales
Establish and manage an operational cadence for pipeline reviews and performance analysis
Design and implement methodologies for pipeline attribution, clarifying the impact of marketing efforts across the customer journey
Develop and maintain reporting frameworks to track marketing performance and campaign effectiveness, including creating dashboards and executive readouts
Create propensity models (account and lead scoring) to identify and prioritize top marketing targets
Build robust ROI models to facilitate informed, data-driven marketing investment decisions

Requirements

7+ years of experience in similar GTM operations or support functions
Experience with operational processes and budget planning
Expert knowledge of Salesforce, Google Analytics, Tableau, and related tools
Strong SQL proficiency
Strong understanding of how to develop GTM operations using data-driven decision-making
Degree in Business Administration, Finance, or related field, or equivalent professional experience

Nice to Have

Familiarity with AI or conversational AI technologies
Previous 0-1 startup or fast-paced environment experience

Benefits & Perks

Flexible (Unlimited) Paid Time Off
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension) with Sierra match
Parental Leave
Fertility and family building benefits through Carrot
Lunch, as well as delicious snacks and coffee to keep you energized
Discretionary Benefit Stipend giving people the ability to spend where it matters most
Free alphorn lessons

Working at Sierra

We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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