Channel Marketing Leader
Honeywell
Job Description
About the Role
As a Lead Channel Excellence Marketing Specialist here at Honeywell, you will be responsible for developing and executing channel marketing strategies. Your role will involve driving growth and maximizing sales through our Channel Partners. You will play a key role in building strong relationships with Channel Partners, developing joint marketing programs, and driving demand generation activities. You will report directly to our Sr Director Channel Excellence, and you'll work out of our Rosemont location on a Hybrid work schedule. In this role, you will impact the company's success in effectively reaching and engaging customers through various channels. Your role will involve developing and executing channel marketing strategies, managing relationships with channel partners, and driving revenue growth. With your expertise in market analysis, customer segmentation, and channel optimization, you will identify opportunities to expand market reach and increase customer acquisition. Collaboration with cross-functional teams and effective communication skills will be key in developing and implementing channel marketing programs. By effectively managing the channel marketing efforts, you will contribute to Honeywell's position as a global technology leader.
Key Responsibilities
- Develop and implement channel marketing strategies to drive growth and increase market share
- Collaborate with channel partners to develop joint marketing plans and programs
- Create and execute demand generation campaigns to drive sales through channel partners
- Provide marketing support and resources to channel partners to enhance their sales efforts
- Conduct market research and analysis to identify channel trends, opportunities, and competitor activities
- Manage marketing budgets and measure the effectiveness of channel marketing initiatives
- Collaborate with cross-functional teams to align channel marketing efforts with overall business objectives
- Lead the organization of Annual Regional Channel Partner Conferences
- Monitor and approve the corresponding Marketing Development Funds for our Channel Partners making sure they are aligned to Marketing plans, business goals and Corp Guidelines
- Stay up-to-date with industry trends and best practices in channel marketing
Requirements
- Proven experience of at least 6 years in channel marketing or related roles
- Demonstrated success in developing and executing channel marketing strategies
Nice to Have
- Bachelor's degree in Marketing, Business, or related field
- Experience in the technology or manufacturing industry
- Strong leadership skills
- Experience in mentoring a team
- Proficiency in demand generation and lead generation strategies
- Experience in utilizing marketing automation platforms and CRM systems
- Knowledge of distribution and partner channel dynamics
- Passion for driving channel growth and maximizing sales opportunities
- Strong strategic thinking and problem-solving abilities
- Ability to think creatively and innovatively
- Excellent communication and interpersonal skills
- Ability to build and maintain strong relationships with channel partners
Benefits & Perks
- Employer subsidized Medical, Dental, Vision, and Life Insurance
- Short-Term and Long-Term Disability
- 401(k) match
- Flexible Spending Accounts, Health Savings Accounts
- EAP and Educational Assistance
- Parental Leave
- Paid Time Off (vacation, personal business, sick time, parental leave)
- 12 Paid Holidays
Job Details
About Honeywell
Website
honeywell.com
Company Size
10000+ employees
Location
Rosemont, IL
Industry
Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers
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