Vice President, Growth Marketing (Must be U.S. Based)

About the Role

Key Responsibilities

• Develop, socialise and execute a comprehensive revenue marketing strategy that supports our quarterly and annual growth goals. Continuously evaluate and refine your strategies to optimize for performance, quality, and efficiency.
• Plan, create, and optimise global campaigns and programs that create and capture pipeline across ABM, targeted paid digital, email marketing, and events. Develop campaign themes, creative, and assets to support all regions in collaboration with Product Marketing, Brand, and Communications.
• Support product-led-growth initiatives around client engagement, product usage, and new customer acquisition using data and platform insights.
• Leverage a data-driven and intent-based approach and technologies to effectively target key accounts. Work with the operations team to develop reporting that helps the business understand performance.
• Use your growth strategy to help inform content development. Collaborate with the head of content marketing to create content and collateral supporting account-based and demand generation efforts.
• Develop and inspire a high-performing team, fostering a culture of excellence, creativity, and ambition. Lead agency relationships to align with overall vision and drive results.
• Collaborate and build strong relationships with sales, marketing, product, and other stakeholders to align demand generation with overall go-to-market strategy.
• Work with marketing leadership to set KPIs and metrics to measure the effectiveness of your strategy, ensuring transparency in reporting and adjusting strategies as needed.

Requirements

• 10+ years leadership and track record running demand generation, and account-based marketing strategies in B2B SaaS, supporting both direct and partner/alliance sales motions.
• Experience marketing to several industries and verticals is a plus.
• A self-aware leader who understands how to build performant, motivated teams at startups; someone who will set the bar high but manage performance fairly and consistently.
• Understanding of the modern marketing funnel, how to measure it, and react to metrics by incorporating 1:1, 1:few, and 1:many account-based approaches.
• An analytical and strategic thinker with the ability to translate insights into strategies and initiatives, balancing playbook approaches with enterprise B2B demands.
• Strong understanding of customer motivations, pain points, outcomes, segmentation, and effective content and campaigns throughout the buyer journey.
• Exceptional communication and collaboration skills with a track record of successful cross-functional partnership.
• Impeccable quantitative and analytical skills with a rigorous reporting process around metrics, data, and revenue impact.
• High energy, 'own it' personality, and ability to thrive in a growth environment.
• Familiarity with Salesforce, 6Sense, and Hubspot is a plus.

Nice to Have

• Experience marketing to several industries and verticals.

Benefits & Perks

• Competitive salary range of $225,000 - $265,000 plus bonus and equity.
• Participation in the company's employee share options plan.
• Medical, dental, and vision coverage (100% employee, 50% dependent).
• Life Insurance, STD and LTD.
• Opportunity to contribute to the company's 401k plan.
• Flexible PTO policy plus 11 designated company holidays.
• Annual learning and development allowance.
• One-off WFH allowance when joining.
• Enhanced parental leave.
• Company-funded fertility and family-forming programmes.
• Menopause care programme with Maven.