Francophone Growth Launcher- USA

LemFi

Baltimore, MD

Full Time

Mid Level

3 days ago

Job Description

About the Role

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience. With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive-wherever they go. Our vision: To build the first full-stack financial services hub for the world's immigrant population.

Key Responsibilities

Develop and execute comprehensive user acquisition strategies tailored to the Francophone African market.
Utilise a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users.
Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
Lead community-focused actions to build and nurture a strong and engaged user base.
Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
Foster relationships with local influencers, community leaders, and organisations to amplify Lemfi's reach and impact.
Identify and establish partnerships with relevant stores and organisations to drive user growth.
Negotiate and manage partnerships to ensure mutual benefits and successful collaborations.
Conduct market research to understand the needs, preferences, and behaviours of the target audience in the Francophone African region.
Provide insights and feedback to the product and marketing teams to refine Lemfi's offerings and messaging.
Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm.
Promote LemFi's mission, values, and services through various communication channels.

Requirements

Bachelor's degree or masters in Marketing, Data Analytics, Business, or a related field.
Good analytical skills.
Proven experience in user acquisition, community engagement, or marketing, preferably within the fintech or remittance industry.
Strong understanding of the Francophone African market and cultural nuances.
Excellent communication and interpersonal skills.
Ability to think creatively and strategically to solve problems and drive growth.
Experience with digital marketing tools and platforms.
Self-motivated, proactive, and able to work independently in a remote setting.
Fluency in English and French.
Location- Washington DC or Maryland.