Channel Marketing Specialist

ASGN

West Menlo Park, CA

Full Time

Mid Level

8 days ago

Job Description

About the Role

Snowflake was founded with a clear mission: to create a cloud data platform that is efficient, affordable, and accessible to all data users. By combining the power of data warehousing, the flexibility of big data platforms, and the scalability of the cloud, Snowflake offers a cost-effective solution far superior to traditional options. Today, we are a global, world-class organization, serving customers across the globe with offices in over a dozen countries. As we continue to grow rapidly, we are seeking a data-driven, self-starter to join us as a Digital Marketing Specialist (CW). In this role, you will execute digital advertising campaign builds, generate and analyze reports on ad performance, and work with the team to generate high quality leads through our paid channels. You will be part of the global digital marketing team and play an essential role in support and execution of our overall digital strategy.

Key Responsibilities

Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
Monitor daily ad performance and identify areas for improvement.
Use data from Snowflake and various ad platforms to assess campaign effectiveness.
Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR).
Collaborate with the Growth Marketing team to develop engaging ad copy/creatives.
Conduct keyword research for search campaigns.
Build and refine audience targeting strategies for social and display ads.
Generate performance reports and provide insights on trends, wins, and areas for optimization.
Stay up to date with paid media trends, platform updates, and best practices.

Requirements

Experience in building, monitoring, and optimizing paid advertising campaigns across multiple platforms.
Ability to analyze ad performance data and generate actionable insights.
Knowledge of digital advertising tools such as Google Ads, Facebook/Instagram Ads, LinkedIn Ads.
Strong collaboration skills to work with marketing teams on creative development.
Experience with keyword research and audience targeting strategies.
Familiarity with data assessment and reporting tools.

Nice to Have

Experience working with Snowflake or similar data platforms.
Knowledge of paid media trends and platform updates.
Experience in digital marketing analytics and reporting.

Qualifications

Experience in digital advertising and campaign management.
Proficiency with ad platforms such as Google Ads, Facebook/Instagram, LinkedIn.
Ability to analyze performance data and optimize campaigns.
Strong collaboration and communication skills.

Benefits & Perks

Medical, dental, vision, life, disability, and other insurance plans.
Employee stock purchase program (ESPP) and 401K with company match.
Health Savings Account (HSA) on the HDHP plan.
SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
Corporate discount savings program and other discounts.
On-demand training, certification prep, and access to technical and leadership courses.
Certification discounts and perks for professional associations.

Working at ASGN

Apex Systems values innovation, collaboration, and continuous learning. The company offers a supportive environment with professional development resources, certifications, and a comprehensive benefits package. They are committed to diversity and inclusion, providing accommodations and fostering a positive workplace culture recognized through awards like ClearlyRated's Best of Staffing® and Great Place to Work®.

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