Chase Social Media Platform Strategy Senior Associate

About the Role

Key Responsibilities

• Monitor both emerging platform trends and technology, and craft platform-specific strategies based on audience behavior, social network capabilities and business objectives.
• Build social listening Boolean queries and customized dashboards to identify consumer and product insights, cultural moments and competitive opportunities; translate the insights into actionable strategies for our team and partners.
• Lead research, source and analyze insights from a variety of internal and external sources to inform content strategy on a quarterly basis.
• Explore how to leverage AI and other new social technology capabilities to enhance insights and workflows.
• Deliver organic social media content performance reporting and analysis around content and campaigns as needed.
• Champion a mindset of testing and learning to continuously innovate and prove what's working.
• Communicate recommendations and insights to team members, partners and senior leadership through either written reports or presentations.
• Support team members on various projects and campaigns, effectively communicating timelines, status and results.

Requirements

• 5+ years of relevant experience in social media strategy, listening, monitoring, analytics/measurement and competitive research.
• Ability to translate consumer voices from social listening and various research sources into actionable insights to inform strategic business objectives and decisions.
• Deep understanding of Boolean queries for optimizing social listening.
• Background in social media measurement and analytics and building performance dashboards to evaluate business performance.
• Thorough knowledge of industry social media monitoring and management tools for social listening, publishing, competitive benchmarking and reporting (e.g., Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics).
• Proficiency in Microsoft Office, e.g., Word, Excel and PowerPoint.
• Strong writing and storytelling skills with the ability to translate complex concepts into simple, powerful narratives.
• Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives.
• Ability to problem-solve and think critically, provide attention to detail and bring data curiosity.
• A passion for keeping up to speed on the evolving social media landscape and how the brand can innovate and approach the strategy for each channel.
• Effective communication on project timelines, status and results, with executive presence and public speaking capability.
• Team player with enthusiastic attitude and entrepreneurial spirit.
• Eager to learn, contribute and make an impact.
• Confidence to pitch fresh ideas, think creatively, and identify problems to solve.
• Ability to self-motivate, build relationships, work across teams, manage multiple projects, and produce high-quality work.
• Adaptable to shift focus in times of need.

Nice to Have

• Experience with social media industry reporting and listening tools.
• Knowledge of AI and new social technology capabilities.

Qualifications

• Educational background not explicitly specified, but extensive experience in social media strategy and analytics is required.