CHIEF ADVANCEMENT AND MARKETING OFFICER

About the Role

Key Responsibilities

• Craft and execute a comprehensive development plan for LASPCA, incorporating strategies for major giving, corporate and foundation giving, direct mail, annual giving, planned giving, and special events, with an initial target of raising $2.5M annually.
• Personally manage a portfolio of five- to seven-figure gift prospects and maintain strong relationships with individual, corporate, and foundation donors to ensure meaningful donor stewardship.
• Build and sustain a robust donor pipeline to fuel long-term growth and oversee ongoing prospect research efforts.
• Provide leadership for LASPCA's next capital campaign, ensuring strategy, execution, and donor engagement align with organizational goals.
• Lead all marketing and communications functions, including digital strategy, public relations, social media, events, creative, and vendor management.
• Develop and execute integrated marketing and public relations strategies to elevate LASPCA's mission, programs, and fundraising efforts, ensuring cohesive messaging across platforms.
• Mobilize supporters, amplify mission impact, and strengthen community partnerships through storytelling and campaigns.
• Establish KPIs, track outcomes, and refine marketing and communications strategies to maximize reach, engagement, and revenue.
• Manage and mentor a team of high-performing staff members.
• Serve as the liaison between the CEO and the Board of Directors regarding all advancement and marketing activities.
• Oversee budgeting, forecasting, and reporting for the development and marketing teams.
• Represent LASPCA at public events and forums to grow the organization's visibility and influence.

Requirements

• At least ten (10) years of progressive experience in fundraising, with demonstrated success in personally soliciting and closing major and lead gifts.
• Knowledge of, and experience in, all facets of nonprofit fundraising, including managing or interacting with capital campaigns and direct mail programs.
• At least three (3) years of direct experience related to strategic communications and marketing.
• A track record of success in managing staff teams.
• Strong ability to build relationships with internal and external stakeholders.
• Proficiency with development and marketing/communications applications and tools, including digital marketing, CRMs, and donor management systems such as Raiser's Edge and/or Salesforce.
• Ability to interpret data and analytics, present findings, and use data to inform strategies.
• A Bachelor's degree is required.

Nice to Have

• Experience with Raiser's Edge and/or Salesforce.
• Experience with capital campaigns.
• Experience with direct mail programs.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Competitive benefits package including health insurance, life insurance, 401K match, and Public Service Loan Forgiveness assistance.
• Paid time off: 208 hours (prorated), nine paid holidays plus two floating holidays.
• Mentorship opportunities and a supportive team environment.