Chief Marketing & Experience Officer

About the Role

Key Responsibilities

• Set the strategic vision and lead the marketing, communications, and audience services teams to meet Roundabout's business goals.
• Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, call center, box offices and more.
• Lead and mentor a team of three senior-level direct reports, and support external press, creative and advertising partners.
• Foster a culture of empowerment and cohesion, ensuring proactive communication and strategic alignment across teams.
• Stay abreast of industry trends and cultural movements and thoughtfully initiate forward-looking change.
• Ensure Roundabout delivers on its commitment to building an American theatre that thrives on diversity and makes its shows welcoming and accessible to all.
• Meet annual ticketing revenue expectation of $21 million through subscriptions, single tickets, rentals, and ticketing services.
• Lead progressive reinvention of Roundabout's business model, rebuilding subscriptions while developing new products in response to changing consumer preferences.
• Collaborate with senior leadership on budgeting and forecasting, including data-rooted revenue projections and new revenue streams.
• Support the Director of Criterion Ticketing in growing technology infrastructure offerings that drive revenue.
• Provide partnership to the Director of Marketing in delivering campaigns across various channels.
• Support the Director of Marketing in developing an identity and voice that captures market share.
• Oversee media relations and ensure visibility across media platforms.
• Guide prioritization of technology enhancements, resourcing decisions, and exploration of new capabilities.
• Provide strategic oversight and advocacy for audience services, ensuring a welcoming, inclusive experience.
• Guide audience development and engagement strategies in partnership with other departments.
• Collaborate with Artistic department to connect audience motivations to season planning.
• Partner with the Chief Advancement Officer to identify opportunities to deepen audience affinity and grow contributed revenue.

Requirements

• 10+ years of senior marketing leadership in the arts or live entertainment industry.
• Strong understanding of the nonprofit theatre landscape as well as commercial theatre in New York City.
• Track record of meeting revenue targets through performance marketing, revenue management, and product innovation.
• Demonstrated experience developing strategic brand positioning that advances institutional identity, visibility, and impact.
• Ability to navigate a complex, cross-functional environment with diplomacy and good humor.
• Ability to galvanize internal and external stakeholders toward a shared vision.
• Proven experience building and leading high-performing teams, with an inclusive approach that values diverse perspectives, identities, and lived experiences.
• Genuine passion for the mission of Roundabout Theatre Company.

Nice to Have

• Experience with arts education and community engagement initiatives.
• Familiarity with digital engagement and data analytics tools.
• Experience working in or with Broadway and Off-Broadway productions.

Qualifications

• Educational background is not explicitly specified, but extensive senior leadership experience is required.

Benefits & Perks

• Salary range between $225,000 - $250,000.
• Medical plan paired with a health reimbursement account.
• Dental and vision coverage.
• 401k with 5% employer contribution.
• Long-term disability and life insurance.
• Up to 26 days of paid time off.
• Hybrid work schedule with at least 3 days in-person in New York City.