Chief Marketing Officer

About the Role

Key Responsibilities

• Bringing tremendous energy and creativity to unlock the brand's relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy rooted in innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the company's Executive Leadership Team; participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brand's competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including managing seven direct reports and a +$10 million annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increase frequency, and grow market share and profitability
• Evaluating and executing marketing communication channels including traditional and new media, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing and providing briefs for all creative, media, web, CRM, and PR agencies, ensuring an integrated media strategy
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, and order ahead
• Measuring the performance of all activities and campaigns against goals (ROI, KPIs) and adjusting strategies accordingly
• Enhancing research, consumer analytics, and insights to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a $30M channel to increase consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to guest inquiries and analyzing feedback for operational insights

Requirements

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty
• Success as a thought partner to senior leadership, with a passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant
• Experience in the restaurant industry and companies of comparable size in revenues and unit count is strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape
• Ability to build consumer awareness and maintain existing customer loyalty, especially for growing concepts and brands
• Curiosity and continued learning about the consumer/restaurant landscape
• A consumer-centric approach using insights, data, and analytics to drive marketing
• Leadership qualities including development, communication, and leading change
• Strong interpersonal skills with high emotional IQ and experience working with franchisees
• Career rotations through various marketing disciplines such as brand, performance, digital, social, field, promotions, consumer insights, advertising, or media
• Strong project management, delegation, and time management skills
• Critical thinking and problem-solving skills for managing multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent, or at least ten years of related experience; an advanced degree is preferred
• Ability to relocate to Denver and travel approximately 25%

Nice to Have

• Experience in the restaurant industry and companies of similar size in revenues and unit count
• Experience with retail transformation and single-shift models
• Experience leading a consumer-packaged goods business

Qualifications

• Bachelor's degree in marketing, advertising, journalism, or equivalent
• Minimum of ten years related experience and/or training
• Advanced degree preferred

Benefits & Perks

• Competitive salary range of $278,532.80 - $487,427.20 per year
• Opportunity to lead a major brand in a growing company
• Being part of a dynamic, values-driven culture focused on joy, support, and innovation