Chief Marketing Officer

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with corporate goals.
• Lead brand positioning, messaging, and thought leadership initiatives.
• Guide digital transformation in marketing, including CRM, automation, and analytics.
• Build, mentor, and manage a high-performing marketing team to meet internal and external client needs.
• Actively promote staff development and career advancement for marketing staff.
• Provide leadership and guidance to the proposal team to ensure high-quality, strategic, and timely responses to RFPs and RFQs.
• Collaborate with technical and business development teams to craft winning proposals and presentations.
• Implement best practices and tools to streamline processes and improve win rates.
• Provide insights and guidance on the firm's GO/NO GO decision process, assessing pursuits in light of strategic goals.
• Lead the development of content strategies, campaigns, and collateral reflecting the firm's expertise, brand, and values.
• Manage public relations, media outreach, and internal communications.
• Monitor industry trends, competitor activity, and client needs to inform strategy.
• Represent the firm at industry events, conferences, and media engagements.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field.
• 15+ years of progressive marketing leadership experience, ideally in engineering or related professional services.
• Proven success in brand strategy, digital marketing, and integrated campaigns.
• Strong understanding of B2B marketing, client segmentation, and value proposition development.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• High-energy, well-organized, detail-oriented, self-starter.
• Experience with Microsoft Office and Adobe suites of products.
• Deltek Vantagepoint experience is a plus.
• Ability to meet tight deadlines under pressure and manage multiple tasks simultaneously.
• Excellent verbal and written communication skills, including grammatical, proofreading, and editing abilities.
• Graphic design sensitivity and taste.
• Thorough knowledge of marketing principles in professional services firms.
• CPSM certification and thorough understanding of A/E/C industry terminology and procedures are a plus.
• Thorough knowledge of marketing databases and proposal resources files.
• Professional demeanor enabling interaction with the highest levels inside and outside the firm.

Nice to Have

• Deltek Vantagepoint experience.
• CPSM certification.
• Thorough understanding of A/E/C industry terminology and procedures.