Chief Marketing Officer

About the Role

Key Responsibilities

• Develop and execute innovative marketing strategies to grow annual attendance and maximize ticketing revenue through yield optimization, segmentation, and conversion tactics.
• Increase visibility and reach for Chihuly Garden and Glass within both the global art world and broader travel/tourism sectors.
• Leverage market research and audience insights to develop marketing programs that resonate emotionally and intellectually with guests, particularly those engaging with art and cultural experiences.
• Create storytelling frameworks that highlight the artistic legacy of Dale Chihuly and position the Exhibition as an essential stop for art lovers, collectors, and cultural tourists.
• Expand brand reach through affiliate marketing, OTAs, tourism bureaus, museum networks, and travel trade partnerships.
• Foster collaborations with art institutions, cultural alliances, and academic partners to further the Exhibition's cultural relevance.
• Lead dynamic pricing strategies and premium experience offerings tailored to visitors of art exhibitions and cultural destinations.
• Align promotions with seasonality, exhibition events, and community art initiatives.
• Oversee all aspects of brand marketing, including media, digital content, social media, PR, influencer campaigns, and storytelling across platforms.
• Ensure that all brand expressions—especially for Chihuly Garden and Glass—reflect the values and aesthetics of a museum-caliber art experience.
• Develop events that reinforce the cultural significance of both attractions, including exhibition openings, artist collaborations, and seasonal art programs.
• Serve as a strategic leader in planning events that bring community, press, and partners into deeper relationship with Chihuly Studio and the artist's legacy.
• Act as a senior spokesperson and oversee PR efforts, media relations, and community engagement, with an emphasis on supporting the artistic mission of Chihuly Garden and Glass.
• Strengthen the Exhibition's identity as a center for creativity, inspiration, and artistic innovation.
• Inspire and guide a high-performing marketing and communications team.
• Collaborate closely with Operations, Sales, Guest Experience, Chihuly Studio, and external cultural partners to align marketing strategies with mission and growth objectives.

Requirements

• Minimum 15 years of progressive marketing leadership, ideally within tourism, cultural institutions, arts organizations, attractions, or destination marketing.
• Demonstrated success growing attendance and revenue at top-tier art exhibitions, museums, or visitor attractions.
• Proven experience managing integrated marketing functions including digital, e-commerce, brand development, content, public relations, and audience development.
• Deep understanding of art and museum audiences, with experience positioning artistic brands or exhibitions on local, national, and international levels.
• Strong business acumen with the ability to interpret complex data and translate insights into strategic action.
• Budget management expertise and commitment to ROI-driven decision making.
• Exceptional team leadership, storytelling, and stakeholder communication skills.
• Bachelor's degree in Marketing, Communications, Business, or Arts Administration (Master's preferred).

Nice to Have

• Experience with cultural or arts organizations at a senior leadership level.
• Experience working with high-profile artists or exhibitions.
• Knowledge of Seattle's cultural and tourism landscape.

Benefits & Perks

• Medical, Dental, Vision, Life, Long Term Disability insurance.
• 401k plan with 50% match of the first 6% contributed.
• Deferred compensation into 401(k) after one year of service.
• Paid Personal Days (14 per year).
• Paid Time Off of 14 days per year.
• Tuition reimbursement of 50%, up to $2500 per year.
• New child family leave up to 4 weeks while on approved FMLA.
• 50% discount at the Space Needle retail, food, and beverage outlets.
• Charitable Contributions / Matching Gift up to $200 annually.
• Paid parking or up to $250/month towards an Orca card.