Chief Marketing Officer

Robert Half

Auburn Hills, MI

Full Time

Executive

12 days ago

Job Description

About the Role

We're partnering with a fast-growing consumer brand to support the search for a Chief Marketing Officer, a strategic, hands-on leader with deep expertise in performance marketing, e-commerce, and brand development. This executive will play a pivotal role in shaping the future of a category-defining business, launching innovative products, expanding brand presence, and driving global growth. As a key member of the executive team, the CMO will lead a dynamic 30-person marketing organization and collaborate cross-functionally to accelerate success across direct to consumer, eCommerce, retail, and international channels. This is a rare opportunity to join a mission-driven brand at a transformational moment and make a lasting impact.

Key Responsibilities

Develop and execute a comprehensive performance marketing strategy, optimizing full-funnel campaigns across global DTC/D2C channels using data-driven insights.
Lead the global brand introduction and ensure consistent messaging across e-commerce, retail, and international platforms.
Define and implement product marketing strategies in partnership with product management, aligning technical claims with compelling go-to-market campaigns.
Scale and develop the marketing team, fostering a strong culture, improving onboarding, and establishing clear accountability metrics.
Oversee marketing performance measurement and scorecard development in collaboration with business intelligence teams.
Support retail marketing initiatives including in-store signage, displays, and promotional strategies.
Drive creative innovation by blending analytics with imaginative marketing approaches to engage a global consumer base.
Lead strategic partnerships and initiatives to expand market reach and brand visibility.
Monitor industry trends and competitive activity to maintain a leadership position in the category.
Provide executive-level leadership to shape the evolution of marketing strategy and team development.

Requirements

Minimum of 7 years in senior marketing leadership roles, with a strong track record in performance marketing and e-commerce.
Proven ability to craft and execute brand strategies that drive awareness, engagement, and loyalty.
Deep experience in product marketing, including positioning, messaging, and go-to-market planning.
Demonstrated success in building and scaling high-performing teams within collaborative, fast-paced environments.
Proficiency in digital marketing platforms and tools, including email marketing, analytics, and campaign management.
Strong background in direct-to-consumer (DTC) marketing and managing global channel strategies.
Excellent communication, organizational, and multitasking skills with a focus on execution and results.
Familiarity with retail marketing, including in-store promotions, signage, and merchandising strategies.

Nice to Have

Experience working with international markets and global brand expansion.
Knowledge of innovative marketing approaches and creative campaign development.

Qualifications

At least 7 years of senior marketing leadership experience.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company's 401(k) plan.

Working at Robert Half

The company is a mission-driven, category-defining brand that values innovation, collaboration, and strategic growth. It fosters a dynamic and fast-paced environment focused on launching new products, expanding global presence, and making a lasting impact in the industry.

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