Chief Marketing Officer

About the Role

Key Responsibilities

• Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
• Collaborate with the executive team to align marketing strategies with the company's business goals and objectives.
• Oversee the creation and evolution of the brand's positioning and ensure its consistent representation across all channels and touchpoints.
• Drive cohesive marketing strategy and execute an integrated campaign around Pacsun's brand positions to increase in-store and online traffic and sales.
• Develop new sources of traffic and improve the effectiveness of customer engagement vehicles such as social media, mobile, SEM, and events.
• Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all channels.
• Direct creative development to align with brand vision and resonate with target consumers.
• Manage seasonal campaigns, product launches, and partnerships to enhance brand awareness and loyalty.
• Oversee social media and influencer strategies to support growth objectives.
• Utilize customer and market data to inform marketing decisions and optimize campaigns for ROI.
• Track and report on key performance metrics such as CAC, CLTV, conversion rates, and ROAS.
• Lead the continuous optimization of digital marketing channels and creative performance.
• Develop consumer insights, intelligence, and data analytics for fact-based decision making.
• Create consumer segmentation strategies for targeted communication.
• Develop and implement customer engagement strategies to increase loyalty and lifetime value.
• Identify emerging trends, new digital tools, and innovative marketing techniques.
• Develop and nurture cross-functional partnerships to drive results and collaboration.
• Lead and mentor a diverse team of marketing professionals across brand and creative functions.

Requirements

• 15+ years of progressive experience in marketing leadership roles within the fashion or retail industry.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Proven experience in leading brand marketing, digital marketing, and creative teams.
• Expertise in data-driven decision-making with strong analytical skills.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinker with a passion for fashion and current industry trends.
• Experience in managing budgets, setting KPIs, and driving results.

Nice to Have

• Experience operating with high conduct, integrity, and confidentiality.
• Ability to develop strong cross-functional partnerships.
• Experience serving as a Pacsun advocate in the industry and marketplace.
• Ability to recruit, develop, and retain high-performing talent.
• Leadership in shaping company culture and norms.
• Ability to balance management presence with approachability.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• MBA or advanced degree preferred

Benefits & Perks

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year