Chief Marketing Officer

About the Role

Key Responsibilities

• Lead and develop comprehensive global marketing strategies to elevate Ataccama's brand, generate demand, and drive market leadership in data management and AI.
• Oversee and optimize all aspects of demand generation, including digital marketing, content marketing, SEO/SEM, email marketing, social media, webinars, and events.
• Drive lead generation, nurturing, and conversion strategies to build a robust sales pipeline and contribute to revenue growth.
• Implement analytics and reporting to measure marketing effectiveness, ROI, and campaign performance, continuously optimizing efforts for maximum impact.
• Develop and execute strategies to enhance Ataccama's global brand awareness and reputation as a trusted leader in data management and AI.
• Manage all creative direction to ensure visual and narrative consistency across all touchpoints.
• Partner with the Product team to develop go-to-market strategies for Ataccama ONE and its modules, ensuring clear product positioning and messaging.
• Oversee creation of sales enablement materials and customer-facing content.
• Manage public relations, analyst relations, and corporate communications to ensure consistent messaging.
• Champion Ataccama's culture and values through external communications.
• Develop and implement a holistic, data-driven marketing strategy aligned with business goals and growth objectives.
• Analyze market trends, competitive landscapes, and customer insights to identify new opportunities.
• Collaborate with executive leaders to ensure alignment between marketing, sales, and product strategies.
• Lead, mentor, and inspire a high-performing global marketing team, fostering innovation and collaboration.
• Manage the marketing budget effectively, allocating resources to maximize impact and ROI.

Requirements

• Minimum of 5 years of experience as a CMO or Head of Marketing, with 15+ years in overall marketing roles within B2B SaaS.
• Proven success in developing and executing enterprise-level go-to-market marketing strategies.
• Experience in high-growth scale-up environments, especially from $50M to $500M ARR, with at least two years during growth phases surpassing $100M ARR.
• Practical experience integrating AI tools and innovative use cases into marketing strategies.
• Extensive demand generation experience, building high-quality sales pipelines.
• Strong command of digital marketing channels including paid media, SEO, geo-targeting, email marketing, and web conversion optimization.
• Ability to develop and implement strategic field and partner marketing programs in collaboration with sales and leveraging partners and customers.
• Proven product marketing leadership with experience in market positioning, category creation, and sales enablement.
• Data-driven decision-making approach with a focus on marketing ROI and key metrics.
• Experience in building strong enterprise brands, especially for lesser-known companies, with cost-effective awareness strategies.
• Exceptional leadership skills with a track record of leading, mentoring, and developing global marketing teams.
• Strong cross-functional collaboration skills across departments and external stakeholders.

Nice to Have

• Experience with AI-first marketing strategies and tools.
• Familiarity with the data management and AI industry landscape.
• Experience working with international teams and global markets.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Medical Insurance (including vision & dental)
• 401(k) with employer match contribution
• Life Insurance
• Long-term disability insurance
• Employee Assistance Program (EAP)
• Long-Term Incentive Program
• "Bring Your Friend" referral program
• Paid vacation plus Flexible Time Off (FTO)
• 5 sick days
• Global Family Support Program (paid parental leave)
• Flexible working hours and setup
• Conference tickets to industry events
• Access to online courses and Udemy for skill development