Chief Marketing Officer

About the Role

Key Responsibilities

• Define and communicate the bank's marketing strategy across all channels.
• Align marketing goals with corporate objectives and long-term growth plans.
• Partner with leadership at all levels to ensure marketing initiatives support enterprise-wide priorities.
• Present strategic plans and performance updates to stakeholders.
• Provide strategic oversight to marketing team across brand, analytics, creative, and operations.
• Ensure functional alignment and cross-team collaboration within the marketing department.
• Guide the bank's positioning in competitive markets through innovative, customer-centric strategies.
• Stay ahead of industry trends and emerging technologies.
• Ensure all marketing strategies and activities adhere to banking regulations and compliance standards.
• Collaborate with legal and compliance teams as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field or equivalent experience/coursework.
• Minimum of 10 years of progressive experience in marketing leadership roles, preferably within the financial services or banking industry.
• Proven experience in strategic marketing leadership within a regulated, compliance-driven environment.
• Demonstrated success in managing senior marketing leaders and overseeing multi-channel marketing strategies.
• Strategic and visionary leadership skills with the ability to translate business goals into marketing strategies.
• Thorough knowledge of marketing principles, brand, product and service management, sales and business development.
• Deep understanding of all channels: print, TV, digital, social media, and emerging platforms.
• Ability to multi-task in a fast-paced environment and prioritize impactful activities.
• Ability to motivate, influence, and collaborate at all levels internally and externally.
• Experience in managing marketing planning, budgeting, metrics, and reporting.

Nice to Have

• Experience managing marketing in a regulated, compliance-driven environment.
• Proficiency in marketing technologies, CRM platforms, and performance measurement tools.

Qualifications

• Educational background with a Bachelor's degree in relevant fields or equivalent experience.
• At least 10 years of experience in marketing leadership roles, preferably in banking or financial services.

Benefits & Perks

• Generous paid time off of at least 22 days annually.
• Six weeks of paid parental leave at 100% salary.
• Comprehensive medical, dental, and vision coverage.
• Flexible spending accounts for healthcare and dependent care.
• Employer-paid short-term and long-term disability coverage.
• Basic employer-paid life insurance with options for supplemental coverage.
• Voluntary benefits including hospital, accident, and critical illness coverage.
• Retirement plans including a 401(k) with employer matching, Roth 401(k), and pension plan.
• Adoption assistance and tuition reimbursement.
• Employee assistance program (EAP).
• Financial and banking services benefits.