Chief Marketing Officer

About the Role

Key Responsibilities

• Bringing energy and creativity to unlock the brand's relevance and maximize its full potential.
• Delivering profitable sales growth through branding and communication activities.
• Creating a buzz-worthy brand strategy rooted in innovation, calculated risk-taking, and quick-to-market actions.
• Providing thought leadership and strategic contributions to the company's Executive Leadership Team.
• Evolving and fine-tuning the brand's competitive position across all consumer touchpoints and communication channels.
• Leading and developing a team of 27 people, including managing seven direct reports.
• Managing a +$10 million annual marketing budget.
• Creating and implementing an annual marketing calendar to increase in-store traffic, frequency, and market share.
• Evaluating and executing marketing communication channels including traditional and new media, digital marketing, social media, mobile marketing, CRM/loyalty, and field marketing.
• Overseeing creative, media, web, CRM, and PR agencies, ensuring an integrated media strategy.
• Leading the e-commerce strategy, including delivery, catering, and order ahead initiatives.
• Measuring campaign performance against goals (ROI, KPIs) and adjusting strategies accordingly.
• Enhancing research, consumer analytics, and insights to inform menu development, promotions, and LTOs.
• Growing the consumer-packaged goods business, a $30M channel, to increase consumer awareness.
• Overseeing the guest experience team to respond to inquiries and analyze feedback for operational insights.

Requirements

• Proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty.
• Success as a thought partner to senior leadership, with a passion for Bagel Brands and willingness to challenge the status quo.
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly.
• Experience in the restaurant industry and companies of comparable size in revenues and unit count (strongly preferred).
• Mastery of digital and social marketing strategies with a deep understanding of the landscape.
• Ability to build consumer awareness and maintain customer loyalty, especially for growing brands.
• Curiosity and continued learning about the consumer/restaurant landscape.
• Consumer-centric approach with the ability to use insights, data, and analytics for marketing decisions.
• Leadership qualities including development, communication, and change management.
• Strong interpersonal skills with high emotional IQ and experience working with franchisees.
• Career rotations or experience in brand marketing, performance marketing, digital/social marketing, field marketing, promotions, consumer insights, advertising, or media.
• Strong project management, delegation, and time management skills.
• Critical thinking and problem-solving skills for managing multiple projects.
• A Bachelor's degree in marketing, advertising, journalism, or equivalent, or at least ten years of related experience; an advanced degree is preferred.
• Ability to relocate to Denver, Colorado, and travel approximately 25%.

Nice to Have

• Experience in the restaurant industry and companies of comparable size in revenues and unit count.

Qualifications

• A Bachelor's degree in marketing, advertising, journalism, or an equivalent field.
• Minimum of ten years related experience and/or training.
• Experience with digital and social marketing strategies.

Benefits & Perks

• Competitive salary range of $278,532.80 - $487,427.20 per year.
• Opportunity to lead a major brand within a growing company.
• Work in a dynamic, energetic, and supportive environment.